Distinction Hamilton vs Novotel Hamilton Tainui:Which is more popular by branded search in New Zealand?
In August 2026, Novotel Hamilton Tainui had more branded searches than Distinction Hamilton among hamilton hotels and accommodation in New Zealand. Novotel Hamilton Tainui was estimated to have 25.8K branded searches compared to Distinction Hamilton’s 4.4K, and held a 78.8% Share of Search versus Distinction Hamilton’s 13.5%.
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Which is more popular in search, Distinction Hamilton or Novotel Hamilton Tainui?
Compare hotels and serviced accommodation travellers can book for a stay in Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Novotel Hamilton Tainui, Distinction Hamilton. The figures are in the table below the chart.
View monthly share of search table
| Month | Novotel Hamilton Tainui | Distinction Hamilton | Ventura Inn & Suites Hamilton |
|---|---|---|---|
| Oct 2025 | 72% | 17.8% | 10.3% |
| Nov 2025 | 77.5% | 13.2% | 9.2% |
| Dec 2025 | 81.7% | 9% | 9.3% |
| Jan 2026 | 80.9% | 9.3% | 9.7% |
| Feb 2026 | 76% | 13% | 11.1% |
| Mar 2026 | 74.9% | 16.1% | 9% |
| Apr 2026 | 71.9% | 17.8% | 10.3% |
| May 2026 | 73.9% | 15.4% | 10.6% |
| Jun 2026 | 73.3% | 18.2% | 8.6% |
| Jul 2026 | 78.8% | 13.4% | 7.7% |
| Aug 2026 | 78.8% | 13.5% | 7.7% |
| Sep 2026 | — | — | — |
How has the Distinction Hamilton and Novotel Hamilton Tainui comparison changed over the last 12 months?
3 findings
- Novotel Hamilton Tainui was ahead of Distinction Hamilton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Distinction Hamilton’s estimated Share of Search among hamilton hotels and accommodation in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Novotel Hamilton Tainui’s estimated Share of Search among hamilton hotels and accommodation in New Zealand moved from 72% to 78.8%, and its estimated monthly branded searches moved from 21.9K to 25.8K.
How did search popularity change for New Zealand hamilton hotels and accommodation in August 2026?
2 changes

Estimated monthly branded searches for Novotel Hamilton Tainui in New Zealand rose 18% over 11 measured months, from 21.9K to 25.8K in August 2026.

Estimated monthly branded searches for Distinction Hamilton in New Zealand fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Distinction Hamilton’s and Novotel Hamilton Tainui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Distinction Hamilton
2 branded search terms
- distinction hamilton
- distinction hotel hamilton reviews
Novotel Hamilton Tainui
11 branded search terms
- novotel hamilton
- novotel hamilton booking
- novotel hamilton deals
- novotel hamilton tainui
- novotel hamilton tainui alma street hamilton central hamilton
- novotel hamilton tainui hamilton
- novotel hamilton tainui hotel
- novotel tainui
- novotel tainui hamilton conference centre
- novotel tainui hotel hamilton new zealand
- the novotel hamilton

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