Brandwave

Direct Roofing Company vs Roof Doctors:Which is more popular in New Zealand?

In October 2026, Roof Doctors had more branded searches than Direct Roofing Company among Dunedin roofing companies in New Zealand. Roof Doctors had about 50 branded searches, while Direct Roofing Company had 0. Roof Doctors made up 27.8% of all Dunedin roofing company searches we track, and Direct Roofing Company accounted for 0%. When we asked ChatGPT and Google AI Overviews about Dunedin roofing companies, Roof Doctors appeared in all three answers and Direct Roofing Company in none.

Among Dunedin roofing companies in New Zealand in October 2026

Who do people search for more?

Roof Doctors, the only one of the two with measured searches

Roof Doctors 50 searchesDirect Roofing Company 0 searches

Who does AI mention more?

Roof Doctors, mentioned in every answer we collected

Roof Doctors in 3 of 3Direct Roofing Company in 0 of 3

Who does AI recommend more?

Roof Doctors, the only one of the two named

Roof Doctors first in 3Direct Roofing Company never named

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Top Dunedin roofing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roof Doctors appeared in all three answers. Direct Roofing Company did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roof Doctors1st
  2. Roof Craft Dunedin2nd
  3. Dunedin Roofing Systems3rd
  4. Premier Roofing Dunedin4th
  5. Horizon Roofing–
  6. Roof Restorers Otago–
  7. Direct Roofing Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin roofing companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Direct Roofing Company or Roof Doctors more popular in search?

This chart shows how often people search Google for Direct Roofing Company and Roof Doctors by name. Each line represents a brand's share of searches for all seven Dunedin roofing companies we track, month by month, from searches in New Zealand.

Direct Roofing Company and Roof Doctors among Dunedin roofing companies in New Zealand, by month

Share of searches by month for Roof Doctors, Direct Roofing Company. The figures are in the table below the chart.

View monthly share of searches table
MonthRoof DoctorsDunedin Roofing SystemsHorizon RoofingRoof Restorers OtagoRoof Craft DunedinPremier Roofing DunedinDirect Roofing Company
Nov 202521.7%26.1%8.7%30.4%8.7%4.3%0%
Dec 202517.6%35.3%11.8%23.5%5.9%5.9%0%
Jan 202620%24%12%20%8%12%4%
Feb 202625%21.4%10.7%21.4%10.7%10.7%0%
Mar 202617.2%24.1%10.3%27.6%10.3%6.9%3.4%
Apr 202618.5%22.2%7.4%29.6%11.1%7.4%3.7%
May 202630.4%17.4%8.7%21.7%13%8.7%0%
Jun 202614.3%19%9.5%23.8%14.3%14.3%4.8%
Jul 202623.1%33.3%5.1%12.8%17.9%5.1%2.6%
Aug 202623.3%23.3%6.7%23.3%13.3%6.7%3.3%
Sep 202622.7%22.7%9.1%18.2%9.1%13.6%4.5%
Oct 202627.8%22.2%16.7%16.7%11.1%5.6%0%

How has branded search for Direct Roofing Company and Roof Doctors changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin roofing companies in October 2026?

2 changes

  1. In October 2026, Roof Doctors overtook Dunedin Roofing Systems to become the leader among Dunedin roofing companies in New Zealand, with 27.8% of the searches.

  2. In October 2026, Direct Roofing Company lost share of searches among Dunedin roofing companies in New Zealand, from 4.5% to 0%.

How are Direct Roofing Company’s and Roof Doctors’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Direct Roofing Company’s and Roof Doctors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Direct Roofing Company

1 branded search term

  • direct roofing company

Roof Doctors

1 branded search term

  • roof doctors dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin roofing companies

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