Diplomático Reserva Exclusiva vs Sailor Jerry:Which is more popular?
In September 2026, Sailor Jerry had more branded searches than Diplomático Reserva Exclusiva among rum brands in New Zealand. Sailor Jerry had about 630 branded searches, while Diplomático Reserva Exclusiva had 50. Sailor Jerry made up 5% of all rum brand searches we track, and Diplomático Reserva Exclusiva accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about rum brands, Diplomático Reserva Exclusiva appeared in four of the five answers and Sailor Jerry in none.
Who do people search for more?
Sailor Jerry, about 13 searches for every 1 for Diplomático Reserva Exclusiva
Who does AI mention more?
Diplomático Reserva Exclusiva, mentioned in 4 of 5 answers, Sailor Jerry in 0
Who does AI recommend more?
Diplomático Reserva Exclusiva, the only one of the two named
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Top rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Diplomático Reserva Exclusiva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sailor Jerry did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Appleton Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Diplomático Reserva Exclusiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Havana Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Coruba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kraken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Captain Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sailor Jerry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rum brands
5 answers
Asked ChatGPT
“Which rum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rum brands in New Zealand?”
Asked ChatGPT
“What's the best rum brand in New Zealand for cocktails?”
Searched Google, AI Overview
“rum brands”
Searched Google, AI Overview
“best rum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Diplomático Reserva Exclusiva or Sailor Jerry more popular in search?
This chart shows how often people search Google for Diplomático Reserva Exclusiva and Sailor Jerry by name. Each line represents a brand's share of searches for all nine rum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sailor Jerry, Diplomático Reserva Exclusiva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bacardi | Kraken | Malibu | Appleton Estate | Coruba | Captain Morgan | Sailor Jerry | Havana Club | Diplomático Reserva Exclusiva |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 14.9% | 16.3% | 16% | 11.7% | 8.9% | 5.1% | 3.2% | 0.42% |
| Nov 2025 | 26.1% | 14.4% | 16.2% | 15.6% | 11.5% | 7.9% | 4.9% | 3% | 0.4% |
| Dec 2025 | 27.8% | 14.6% | 18.6% | 15.5% | 9.6% | 6.6% | 4.5% | 2.5% | 0.31% |
| Jan 2026 | 24.5% | 12.8% | 19.4% | 13.4% | 10.7% | 9.1% | 5.7% | 3.8% | 0.43% |
| Feb 2026 | 25.7% | 12.4% | 17.9% | 13.1% | 11.1% | 9.7% | 5.6% | 4.2% | 0.33% |
| Mar 2026 | 24.2% | 11.6% | 16.4% | 16.5% | 11.8% | 9.5% | 6% | 3.6% | 0.41% |
| Apr 2026 | 22% | 16.1% | 16.4% | 14.4% | 14.1% | 8.4% | 4.7% | 3.5% | 0.27% |
| May 2026 | 21% | 17.2% | 15.2% | 13.4% | 14.6% | 9% | 5.2% | 4.1% | 0.33% |
| Jun 2026 | 21.3% | 18.2% | 15.7% | 14% | 13.5% | 8% | 5.5% | 3.4% | 0.43% |
| Jul 2026 | 21.1% | 15.2% | 15.5% | 20.2% | 12% | 8.4% | 4.6% | 2.6% | 0.37% |
| Aug 2026 | 23.4% | 15.7% | 15.1% | 16.9% | 12.6% | 8.6% | 4.4% | 3% | 0.3% |
| Sep 2026 | 22.3% | 16.5% | 15.8% | 15% | 13.9% | 9% | 5% | 2.1% | 0.39% |
How has the Diplomático Reserva Exclusiva and Sailor Jerry comparison changed over the last 12 months?
3 findings
- Sailor Jerry was ahead of Diplomático Reserva Exclusiva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diplomático Reserva Exclusiva’s share of searches among rum brands in New Zealand moved from 0.42% to 0.39%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Sailor Jerry’s share of searches among rum brands in New Zealand moved from 5.1% to 5%, and its estimated monthly branded searches moved from 610 to 630.
How did search popularity change for New Zealand rum brands in September 2026?
1 change
In September 2026, Sailor Jerry gained share of searches among rum brands in New Zealand, from 4.4% to 5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Diplomático Reserva Exclusiva’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diplomático Reserva Exclusiva
1 branded search term
- diplomatico reserva exclusiva
Sailor Jerry
5 branded search terms
- sailor jerry
- sailor jerry rum
- sailor jerry tattoos
- sailorjerry
- sailorjerry rum
Other head-to-heads among rum brands
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