Digital Stream vs Next Wave:Which is more popular by branded search in New Zealand?
In August 2026, Digital Stream had more branded searches than Next Wave among hamilton digital marketing agencies in New Zealand. Digital Stream was estimated to have 100 branded searches compared to Next Wave’s 10, and held a 12.5% Share of Search versus Next Wave’s 1.3%.
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Which is more popular in search, Digital Stream or Next Wave?
Compare Hamilton digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Digital Stream, Next Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Digital Stream and Next Wave comparison changed over the last 12 months?
3 findings
- Digital Stream was ahead of Next Wave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Digital Stream’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 9.4% to 12.5%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, Next Wave’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
1 change
In August 2026, Digital Stream lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 14.9% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Digital Stream’s and Next Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digital Stream
5 branded search terms
- digital stream
- digital stream hamilton
- digital stream nz
- digitalstream
- digitalstream.co.nz
Next Wave
1 branded search term
- next wave agency
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.