Digital Stream vs Likeable Lab:Which is more popular by branded search in New Zealand?
In August 2026, Likeable Lab had more branded searches than Digital Stream among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Stream’s 100, and held a 25% Share of Search versus Digital Stream’s 12.5%.
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Which is more popular in search, Digital Stream or Likeable Lab?
Compare Hamilton digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Likeable Lab, Digital Stream. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Digital Stream and Likeable Lab comparison changed over the last 12 months?
3 findings
- Likeable Lab was ahead of Digital Stream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Digital Stream’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 9.4% to 12.5%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 35.3% to 25%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
2 changes
In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%.
In August 2026, Digital Stream lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 14.9% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Digital Stream’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digital Stream
5 branded search terms
- digital stream
- digital stream hamilton
- digital stream nz
- digitalstream
- digitalstream.co.nz
Likeable Lab
3 branded search terms
- likeable lab
- likeable lab hamilton
- likeable lab tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.