Dev Academy Aotearoa vs Le Wagon:Which is more popular by branded search in New Zealand?
In August 2026, Dev Academy Aotearoa had more branded searches than Le Wagon among coding bootcamps in New Zealand. Dev Academy Aotearoa was estimated to have 190 branded searches compared to Le Wagon’s 10, and held a 16% Share of Search versus Le Wagon’s 0.84%.
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Which is more popular in search, Dev Academy Aotearoa or Le Wagon?
Compare the coding and tech bootcamps New Zealanders retrain with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dev Academy Aotearoa, Le Wagon. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission Ready | Dev Academy Aotearoa | General Assembly | Academy Xi | Le Wagon |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 22.3% | 8.9% | 0.89% | 1.8% |
| Nov 2025 | 62.2% | 26.5% | 7.1% | 1% | 3.1% |
| Dec 2025 | 65.8% | 21.1% | 7.9% | 1.3% | 3.9% |
| Jan 2026 | 63.3% | 26.5% | 6.1% | 2% | 2% |
| Feb 2026 | 66.3% | 22.1% | 7.4% | 2.1% | 2.1% |
| Mar 2026 | 75.5% | 14.3% | 8.2% | 1% | 1% |
| Apr 2026 | 68.9% | 16.7% | 11.1% | 1.1% | 2.2% |
| May 2026 | 66.4% | 21.2% | 8.8% | 1.8% | 1.8% |
| Jun 2026 | 66.7% | 25.2% | 6.3% | 0.9% | 0.9% |
| Jul 2026 | 67.3% | 25.5% | 3.6% | 1.8% | 1.8% |
| Aug 2026 | 76.5% | 16% | 5.9% | 0.84% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Dev Academy Aotearoa and Le Wagon comparison changed over the last 12 months?
3 findings
- Dev Academy Aotearoa was ahead of Le Wagon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dev Academy Aotearoa’s estimated Share of Search among coding bootcamps in New Zealand moved from 22.3% to 16%, and its estimated monthly branded searches moved from 250 to 190.
- Across the 11 months ending August 2026, Le Wagon’s estimated Share of Search among coding bootcamps in New Zealand moved from 1.8% to 0.84%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand coding bootcamps in August 2026?
2 changes

In August 2026, Dev Academy Aotearoa lost estimated Share of Search among coding bootcamps in New Zealand, from 25.5% to 16%.

In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
How each brand is measured
Brandwave collects information about searches that people make online using Dev Academy Aotearoa’s and Le Wagon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dev Academy Aotearoa
2 branded search terms
- dev academy
- dev academy aotearoa
Le Wagon
8 branded search terms
- le wagon
- le wagon bootcamp
- le wagon coding
- le wagon course
- lewagon
- lewagon bootcamp
- lewagon coding
- lewagon course

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