Dashlane vs NordPass:Which is more popular by branded search in New Zealand?
In August 2026, Dashlane had more branded searches than NordPass among password managers in New Zealand. Dashlane was estimated to have 940 branded searches compared to NordPass’ 620, and held a 5% Share of Search versus NordPass’ 3.3%.
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Which is more popular in search, Dashlane or NordPass?
Compare the password managers New Zealand people and teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dashlane, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dashlane and NordPass comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: NordPass took it in November 2025, Dashlane took it in December 2025, NordPass took it in February 2026, Dashlane took it in June 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers in New Zealand moved from 6.6% to 5%, and its estimated monthly branded searches moved from 1.1K to 940.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand moved from 5.8% to 3.3%, and its estimated monthly branded searches moved from 920 to 620.
How did search popularity change for New Zealand password managers in August 2026?
2 changes
In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%.
Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dashlane’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.