Dashlane vs LastPass:Which is more popular by branded search in New Zealand?
In August 2026, LastPass had more branded searches than Dashlane among password managers in New Zealand. LastPass was estimated to have 3.9K branded searches compared to Dashlane’s 940, and held a 20.7% Share of Search versus Dashlane’s 5%.
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Which is more popular in search, Dashlane or LastPass?
Compare the password managers New Zealand people and teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LastPass, Dashlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dashlane and LastPass comparison changed over the last 12 months?
3 findings
- LastPass was ahead of Dashlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers in New Zealand moved from 6.6% to 5%, and its estimated monthly branded searches moved from 1.1K to 940.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand moved from 29.3% to 20.7%, and its estimated monthly branded searches moved from 4.7K to 3.9K.
How did search popularity change for New Zealand password managers in August 2026?
2 changes
In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%.
In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Dashlane’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dashlane
7 branded search terms
- dashlane
- dashlane app
- dashlane com
- dashlane generate password
- dashlane near me
- dashlane online
- dashlane password manager
LastPass
11 branded search terms
- lastpass
- lastpass app
- lastpass chrome
- lastpass com
- lastpass download
- lastpass near me
- lastpass online
- lastpass password manager
- lastpass passwords
- lastpass pricing
- lastpass vault
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.