Brandwave

Coruba vs Sailor Jerry:Which is more popular?

In September 2026, Coruba had more branded searches than Sailor Jerry among rum brands in New Zealand. Coruba had about 1,760 branded searches, while Sailor Jerry had 630. Coruba made up 13.9% of all rum brand searches we track, and Sailor Jerry accounted for 5%. When we asked ChatGPT and Google AI Overviews about rum brands, Coruba appeared in one of the five answers and Sailor Jerry in none.

Among rum brands in New Zealand in September 2026

Who do people search for more?

Coruba, about 3 searches for every 1 for Sailor Jerry

Coruba 1.8K searchesSailor Jerry 630 searches

Who does AI mention more?

Coruba, mentioned in 1 of 5 answers, Sailor Jerry in 0

Coruba in 1 of 5Sailor Jerry in 0 of 5

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Top rum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coruba was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sailor Jerry did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Appleton Estate1st
  2. Diplomático Reserva Exclusiva2nd
  3. Havana Club3rd
  4. Bacardi4th
  5. Coruba5th
  6. Kraken–
  7. Malibu–
  8. Captain Morgan–
  9. Sailor Jerry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Appleton Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diplomático Reserva Exclusiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havana Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coruba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kraken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Captain Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sailor Jerry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coruba or Sailor Jerry more popular in search?

This chart shows how often people search Google for Coruba and Sailor Jerry by name. Each line represents a brand's share of searches for all nine rum brands we track, month by month, from searches in New Zealand.

Coruba and Sailor Jerry among rum brands in New Zealand, by month

Share of searches by month for Coruba, Sailor Jerry. The figures are in the table below the chart.

View monthly share of searches table
MonthBacardiKrakenMalibuAppleton EstateCorubaCaptain MorganSailor JerryHavana ClubDiplomático Reserva Exclusiva
Oct 202523.5%14.9%16.3%16%11.7%8.9%5.1%3.2%0.42%
Nov 202526.1%14.4%16.2%15.6%11.5%7.9%4.9%3%0.4%
Dec 202527.8%14.6%18.6%15.5%9.6%6.6%4.5%2.5%0.31%
Jan 202624.5%12.8%19.4%13.4%10.7%9.1%5.7%3.8%0.43%
Feb 202625.7%12.4%17.9%13.1%11.1%9.7%5.6%4.2%0.33%
Mar 202624.2%11.6%16.4%16.5%11.8%9.5%6%3.6%0.41%
Apr 202622%16.1%16.4%14.4%14.1%8.4%4.7%3.5%0.27%
May 202621%17.2%15.2%13.4%14.6%9%5.2%4.1%0.33%
Jun 202621.3%18.2%15.7%14%13.5%8%5.5%3.4%0.43%
Jul 202621.1%15.2%15.5%20.2%12%8.4%4.6%2.6%0.37%
Aug 202623.4%15.7%15.1%16.9%12.6%8.6%4.4%3%0.3%
Sep 202622.3%16.5%15.8%15%13.9%9%5%2.1%0.39%

How has the Coruba and Sailor Jerry comparison changed over the last 12 months?

3 findings
  • Coruba was ahead of Sailor Jerry in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coruba’s share of searches among rum brands in New Zealand moved from 11.7% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.8K.
  • Across the 12 months ending September 2026, Sailor Jerry’s share of searches among rum brands in New Zealand moved from 5.1% to 5%, and its estimated monthly branded searches moved from 610 to 630.

How did search popularity change for New Zealand rum brands in September 2026?

2 changes

  1. In September 2026, Coruba gained share of searches among rum brands in New Zealand, from 12.6% to 13.9%.

  2. In September 2026, Sailor Jerry gained share of searches among rum brands in New Zealand, from 4.4% to 5%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Coruba’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coruba

8 branded search terms

  • coruba
  • coruba dark
  • coruba dark rum
  • coruba jamaica rum
  • coruba original rum
  • coruba rum
  • coruba rum specials
  • rum coruba

Sailor Jerry

5 branded search terms

  • sailor jerry
  • sailor jerry rum
  • sailor jerry tattoos
  • sailorjerry
  • sailorjerry rum

How the Brand Demand Index is measured

Other head-to-heads among rum brands

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