Brandwave

Coruba vs Diplomático Reserva Exclusiva:Which is more popular?

In September 2026, Coruba had more branded searches than Diplomático Reserva Exclusiva among rum brands in New Zealand. Coruba had about 1,760 branded searches, while Diplomático Reserva Exclusiva had 50. Coruba made up 13.9% of all rum brand searches we track, and Diplomático Reserva Exclusiva accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about rum brands, Diplomático Reserva Exclusiva appeared in four of the five answers and Coruba in one. Diplomático Reserva Exclusiva was mentioned before Coruba in three out of four answers that named either.

Among rum brands in New Zealand in September 2026

Who do people search for more?

Coruba, about 35 searches for every 1 for Diplomático Reserva Exclusiva

Coruba 1.8K searchesDiplomático Reserva Exclusiva 50 searches

Who does AI mention more?

Diplomático Reserva Exclusiva, mentioned in 4 of 5 answers, Coruba in 1

Diplomático Reserva Exclusiva in 4 of 5Coruba in 1 of 5

Who does AI recommend more?

Diplomático Reserva Exclusiva, named ahead of Coruba in 3 of 4 answers

Diplomático Reserva Exclusiva first in 3Coruba first in 1

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Top rum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diplomático Reserva Exclusiva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Coruba was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Diplomático Reserva Exclusiva was listed before Coruba in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Appleton Estate1st
  2. Diplomático Reserva Exclusiva2nd
  3. Havana Club3rd
  4. Bacardi4th
  5. Coruba5th
  6. Kraken–
  7. Malibu–
  8. Captain Morgan–
  9. Sailor Jerry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Appleton Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diplomático Reserva Exclusiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havana Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coruba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kraken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Captain Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sailor Jerry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coruba or Diplomático Reserva Exclusiva more popular in search?

This chart shows how often people search Google for Coruba and Diplomático Reserva Exclusiva by name. Each line represents a brand's share of searches for all nine rum brands we track, month by month, from searches in New Zealand.

Coruba and Diplomático Reserva Exclusiva among rum brands in New Zealand, by month

Share of searches by month for Coruba, Diplomático Reserva Exclusiva. The figures are in the table below the chart.

View monthly share of searches table
MonthBacardiKrakenMalibuAppleton EstateCorubaCaptain MorganSailor JerryHavana ClubDiplomático Reserva Exclusiva
Oct 202523.5%14.9%16.3%16%11.7%8.9%5.1%3.2%0.42%
Nov 202526.1%14.4%16.2%15.6%11.5%7.9%4.9%3%0.4%
Dec 202527.8%14.6%18.6%15.5%9.6%6.6%4.5%2.5%0.31%
Jan 202624.5%12.8%19.4%13.4%10.7%9.1%5.7%3.8%0.43%
Feb 202625.7%12.4%17.9%13.1%11.1%9.7%5.6%4.2%0.33%
Mar 202624.2%11.6%16.4%16.5%11.8%9.5%6%3.6%0.41%
Apr 202622%16.1%16.4%14.4%14.1%8.4%4.7%3.5%0.27%
May 202621%17.2%15.2%13.4%14.6%9%5.2%4.1%0.33%
Jun 202621.3%18.2%15.7%14%13.5%8%5.5%3.4%0.43%
Jul 202621.1%15.2%15.5%20.2%12%8.4%4.6%2.6%0.37%
Aug 202623.4%15.7%15.1%16.9%12.6%8.6%4.4%3%0.3%
Sep 202622.3%16.5%15.8%15%13.9%9%5%2.1%0.39%

How has the Coruba and Diplomático Reserva Exclusiva comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand rum brands in September 2026?

1 change

  1. In September 2026, Coruba gained share of searches among rum brands in New Zealand, from 12.6% to 13.9%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Coruba’s and Diplomático Reserva Exclusiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coruba

8 branded search terms

  • coruba
  • coruba dark
  • coruba dark rum
  • coruba jamaica rum
  • coruba original rum
  • coruba rum
  • coruba rum specials
  • rum coruba

Diplomático Reserva Exclusiva

1 branded search term

  • diplomatico reserva exclusiva

How the Brand Demand Index is measured

Other head-to-heads among rum brands

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