Core Accountants vs Focus Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, Core Accountants and Focus Chartered Accountants were level on Share of Search among whakatane accounting firms in New Zealand, with an estimated 20 branded searches each, at 14.3% estimated Share of Search each.
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Which is more popular in search, Core Accountants or Focus Chartered Accountants?
Compare Whakatane accounting firms using branded searches made in Whakatāne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Core Accountants, Focus Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Ake Accounting | Arrow Accountants | Core Accountants | Focus Chartered Accountants | CJ Accounting Services | Precision Accountants | Synergy Accountants Whakatane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.7% | 13% | 13% | 4.3% | 4.3% | 8.7% |
| Nov 2025 | 27.3% | 31.8% | 9.1% | 18.2% | 4.5% | 4.5% | 4.5% |
| Dec 2025 | 31.3% | 25% | 12.5% | 12.5% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 27.8% | 16.7% | 16.7% | 22.2% | 5.6% | 5.6% | 5.6% |
| Feb 2026 | 35.7% | 28.6% | 14.3% | 7.1% | 7.1% | 7.1% | 0% |
| Mar 2026 | 40% | 24% | 8% | 16% | 4% | 4% | 4% |
| Apr 2026 | 33.3% | 26.7% | 20% | 6.7% | 6.7% | 6.7% | 0% |
| May 2026 | 42.1% | 21.1% | 10.5% | 10.5% | 5.3% | 5.3% | 5.3% |
| Jun 2026 | 29.4% | 35.3% | 17.6% | 11.8% | 0% | 5.9% | 0% |
| Jul 2026 | 26.7% | 26.7% | 13.3% | 13.3% | 6.7% | 6.7% | 6.7% |
| Aug 2026 | 35.7% | 21.4% | 14.3% | 14.3% | 7.1% | 7.1% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Core Accountants and Focus Chartered Accountants comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Core Accountants took it in February 2026, Focus Chartered Accountants took it in March 2026, Core Accountants took it in April 2026.
- Across the 11 months ending August 2026, Core Accountants’ estimated Share of Search among whakatane accounting firms in New Zealand moved from 13% to 14.3%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Focus Chartered Accountants’ estimated Share of Search among whakatane accounting firms in New Zealand moved from 13% to 14.3%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand whakatane accounting firms in August 2026?
2 changes

In August 2026, Core Accountants gained estimated Share of Search among whakatane accounting firms in New Zealand, from 13.3% to 14.3%.
In August 2026, Focus Chartered Accountants gained estimated Share of Search among whakatane accounting firms in New Zealand, from 13.3% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Core Accountants’ and Focus Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Core Accountants
2 branded search terms
- core accountants
- core accountants whakatane
Focus Chartered Accountants
2 branded search terms
- focus chartered accountants
- focus chartered accountants whakatane

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