Cooper Savage vs Thompson Daly:Which is more popular by branded search in New Zealand?
In August 2026, Thompson Daly had more branded searches than Cooper Savage among nelson accounting firms in New Zealand. Thompson Daly was estimated to have 40 branded searches compared to Cooper Savage’s 10, and held a 9.1% Share of Search versus Cooper Savage’s 2.3%.
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Which is more popular in search, Cooper Savage or Thompson Daly?
Compare Nelson accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson Daly, Cooper Savage. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Accounting | RWCA | WK Strawbridge | Thompson Daly | Cooper Savage |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 16.1% | 17.7% | 27.4% | 3.2% |
| Nov 2025 | 39% | 26.8% | 22% | 9.8% | 2.4% |
| Dec 2025 | 38.7% | 25.8% | 22.6% | 9.7% | 3.2% |
| Jan 2026 | 30.3% | 27.3% | 27.3% | 12.1% | 3% |
| Feb 2026 | 37.2% | 23.3% | 27.9% | 9.3% | 2.3% |
| Mar 2026 | 39.3% | 28.6% | 23.2% | 7.1% | 1.8% |
| Apr 2026 | 37.2% | 23.3% | 23.3% | 14% | 2.3% |
| May 2026 | 42.2% | 20% | 20% | 15.6% | 2.2% |
| Jun 2026 | 33.3% | 29.6% | 27.8% | 7.4% | 1.9% |
| Jul 2026 | 45.2% | 26.2% | 16.7% | 9.5% | 2.4% |
| Aug 2026 | 43.2% | 25% | 20.5% | 9.1% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Cooper Savage and Thompson Daly comparison changed over the last 12 months?
3 findings
- Thompson Daly was ahead of Cooper Savage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cooper Savage’s estimated Share of Search among nelson accounting firms in New Zealand moved from 3.2% to 2.3%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Thompson Daly’s estimated Share of Search among nelson accounting firms in New Zealand moved from 27.4% to 9.1%, and its estimated monthly branded searches moved from 170 to 40.
How did search popularity change for New Zealand nelson accounting firms in August 2026?
2 changes
Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026.
Estimated monthly branded searches for Cooper Savage in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cooper Savage’s and Thompson Daly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cooper Savage
1 branded search term
- cooper savage
Thompson Daly
4 branded search terms
- thompson daly
- thompson daly accounting
- thompson daly chartered accountants
- thompson daly nelson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.