Claudelands vs NZICC:Which is more popular by branded search in New Zealand?
In August 2026, NZICC had more branded searches than Claudelands among convention and events centres in New Zealand. NZICC was estimated to have 25.9K branded searches compared to Claudelands’ 11.4K, and held a 34.6% Share of Search versus Claudelands’ 15.3%.
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Which is more popular in search, Claudelands or NZICC?
Compare the convention and events centres New Zealand organisers book for conferences and expos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZICC, Claudelands. The figures are in the table below the chart.
View monthly share of search table
| Month | NZICC | Te Pae Christchurch | Due Drop Events Centre | Claudelands | Tākina | ASB Showgrounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 5.3% | 31.4% | 30.4% | 11.6% | 7.8% | 13.5% |
| Nov 2025 | 7.9% | 20.3% | 54.1% | 9.1% | 4.6% | 3.9% |
| Dec 2025 | 10.8% | 38.9% | 20.4% | 12.3% | 12.5% | 5% |
| Jan 2026 | 11.9% | 36.2% | 24% | 11.3% | 11% | 5.7% |
| Feb 2026 | 30.1% | 22.1% | 22.1% | 10.2% | 9% | 6.5% |
| Mar 2026 | 26.9% | 26.3% | 25.3% | 12% | 4.5% | 5% |
| Apr 2026 | 45% | 14.5% | 19.7% | 8.3% | 3.7% | 8.8% |
| May 2026 | 26.4% | 21.9% | 31.8% | 12.7% | 5% | 2.3% |
| Jun 2026 | 27.5% | 26.7% | 25.8% | 11.1% | 6.1% | 2.8% |
| Jul 2026 | 32.2% | 16.2% | 26.9% | 12.8% | 8.4% | 3.5% |
| Aug 2026 | 34.6% | 23.4% | 19.8% | 15.3% | 4.3% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Claudelands and NZICC comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: NZICC took it in January 2026.
- Across the 11 months ending August 2026, Claudelands’ estimated Share of Search among convention and events centres in New Zealand moved from 11.6% to 15.3%, and its estimated monthly branded searches moved from 5.6K to 11.4K.
- Across the 11 months ending August 2026, NZICC’s estimated Share of Search among convention and events centres in New Zealand moved from 5.3% to 34.6%, and its estimated monthly branded searches moved from 2.6K to 25.9K.
How did search popularity change for New Zealand convention and events centres in August 2026?
2 changes
In August 2026, Claudelands gained estimated Share of Search among convention and events centres in New Zealand, from 12.8% to 15.3%.
In August 2026, NZICC gained estimated Share of Search among convention and events centres in New Zealand, from 32.2% to 34.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Claudelands’ and NZICC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claudelands
4 branded search terms
- claudelands
- claudelands co nz
- claudelands events
- claudelands events centre
NZICC
4 branded search terms
- new zealand international convention centre
- nzicc
- nzicc convention centre
- nzicc near me
Put your own brand in this comparison
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