Clarity IT vs Lucidity:Which is more popular by branded search in New Zealand?
In August 2026, Lucidity had more branded searches than Clarity IT among gisborne it support companies in New Zealand. Lucidity was estimated to have 30 branded searches compared to Clarity IT’s 10, and held a 27.3% Share of Search versus Clarity IT’s 9.1%.
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Which is more popular in search, Clarity IT or Lucidity?
Compare Gisborne it support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucidity, Clarity IT. The figures are in the table below the chart.
View monthly share of search table
| Month | InfinityIT | Lucidity | Clarity IT |
|---|---|---|---|
| Oct 2025 | 69.2% | 23.1% | 7.7% |
| Nov 2025 | 55.6% | 33.3% | 11.1% |
| Dec 2025 | 63.6% | 27.3% | 9.1% |
| Jan 2026 | 55.6% | 33.3% | 11.1% |
| Feb 2026 | 55.6% | 33.3% | 11.1% |
| Mar 2026 | 58.3% | 33.3% | 8.3% |
| Apr 2026 | 44.4% | 33.3% | 22.2% |
| May 2026 | 63.6% | 27.3% | 9.1% |
| Jun 2026 | 62.5% | 25% | 12.5% |
| Jul 2026 | 55.6% | 33.3% | 11.1% |
| Aug 2026 | 63.6% | 27.3% | 9.1% |
| Sep 2026 | — | — | — |
How has the Clarity IT and Lucidity comparison changed over the last 12 months?
3 findings
- Lucidity was ahead of Clarity IT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clarity IT’s estimated Share of Search among gisborne it support companies in New Zealand moved from 7.7% to 9.1%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Lucidity’s estimated Share of Search among gisborne it support companies in New Zealand moved from 23.1% to 27.3%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand gisborne it support companies in August 2026?
2 changes
In August 2026, Lucidity lost estimated Share of Search among gisborne it support companies in New Zealand, from 33.3% to 27.3%.
In August 2026, Clarity IT lost estimated Share of Search among gisborne it support companies in New Zealand, from 11.1% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Clarity IT’s and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarity IT
2 branded search terms
- clarity it
- clarityit
Lucidity
3 branded search terms
- lucidity cloud
- lucidity it
- lucidity nz
Put your own brand in this comparison
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