Brandwave

City Botanics vs Shafer Design:Which is more popular in New Zealand?

In October 2026, City Botanics had more branded searches than Shafer Design among Auckland landscape design studios in New Zealand. City Botanics had about 390 branded searches, while Shafer Design had 10. City Botanics made up 41.9% of all Auckland landscape design studio searches we track, and Shafer Design accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Auckland landscape design studios, City Botanics appeared in two of the four answers and Shafer Design in none.

Among Auckland landscape design studios in New Zealand in October 2026

Who do people search for more?

City Botanics, about 39 searches for every 1 for Shafer Design

City Botanics 390 searchesShafer Design 10 searches

Who does AI mention more?

City Botanics, mentioned in 2 of 4 answers, Shafer Design in 0

City Botanics in 2 of 4Shafer Design in 0 of 4

Who does AI recommend more?

City Botanics, the only one of the two named

City Botanics first in 2Shafer Design never named

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Top Auckland landscape design studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, City Botanics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shafer Design did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seed Landscapes1st
  2. Sculpt Garden Design2nd
  3. Kirsten Sach Landscape Design3rd
  4. Neville Design Studio4th
  5. City Botanics5th
  6. Xanthe White Design–
  7. Natural Habitats–
  8. Shafer Design–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sculpt Garden Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seed Landscapes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Botanics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kirsten Sach Landscape Design2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neville Design Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Xanthe White Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Natural Habitats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shafer Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland landscape design studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is City Botanics or Shafer Design more popular in search?

This chart shows how often people search Google for City Botanics and Shafer Design by name. Each line represents a brand's share of searches for all eight Auckland landscape design studios we track, month by month, from searches in New Zealand.

City Botanics and Shafer Design among Auckland landscape design studios in New Zealand, by month

Share of searches by month for City Botanics, Shafer Design. The figures are in the table below the chart.

View monthly share of searches table
MonthCity BotanicsXanthe White DesignNatural HabitatsSculpt Garden DesignKirsten Sach Landscape DesignNeville Design StudioSeed LandscapesShafer Design
Nov 202531.7%25.6%20.7%11%4.9%2.4%1.2%2.4%
Dec 202526.2%26.2%21.5%16.9%3.1%3.1%1.5%1.5%
Jan 202629.6%23.9%23.9%12.7%5.6%1.4%1.4%1.4%
Feb 202629.2%29.2%19.1%10.1%6.7%2.2%1.1%2.2%
Mar 202629.9%24.1%24.1%10.3%4.6%3.4%2.3%1.1%
Apr 202624.4%37.2%16.3%10.5%4.7%2.3%3.5%1.2%
May 202626.3%26.3%26.3%11.3%2.5%3.8%2.5%1.3%
Jun 202631.3%25.3%20.5%8.4%8.4%2.4%2.4%1.2%
Jul 202623.9%23.9%23.9%9.9%5.6%5.6%4.2%2.8%
Aug 202651.1%12.1%18.4%6.4%4.3%3.5%2.1%2.1%
Sep 202627.7%27.7%22.3%9.6%5.3%3.2%2.1%2.1%
Oct 202641.9%22.6%18.3%7.5%4.3%3.2%1.1%1.1%

How has branded search for City Botanics and Shafer Design changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland landscape design studios in October 2026?

2 changes

  1. In October 2026, City Botanics gained share of searches among Auckland landscape design studios in New Zealand, from 27.7% to 41.9%.

  2. In October 2026, Shafer Design lost share of searches among Auckland landscape design studios in New Zealand, from 2.1% to 1.1%.

How are City Botanics’ and Shafer Design’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using City Botanics’ and Shafer Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

City Botanics

1 branded search term

  • city botanics

Shafer Design

1 branded search term

  • shafer design

How the Brand Demand Index is measured

Other head-to-heads among Auckland landscape design studios

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