Chatfuel vs Drift:Which is more popular by branded search in New Zealand?
In August 2026, Drift had more branded searches than Chatfuel among chatbot builders in New Zealand. Drift was estimated to have 30 branded searches compared to Chatfuel’s 20, and held a 1.6% Share of Search versus Chatfuel’s 1.1%.
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Which is more popular in search, Chatfuel or Drift?
Compare the chatbot and live chat builders New Zealand businesses answer customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drift, Chatfuel. The figures are in the table below the chart.
View monthly share of search table
| Month | Manychat | Tidio | LiveChat | Drift | Chatfuel |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 15% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 84.8% | 10.1% | 2.5% | 1.3% | 1.3% |
| Dec 2025 | 88.3% | 7.1% | 2.6% | 0.65% | 1.3% |
| Jan 2026 | 86.2% | 10.7% | 1% | 1% | 1% |
| Feb 2026 | 83% | 12% | 3% | 1% | 1% |
| Mar 2026 | 84.8% | 10.6% | 2.5% | 1% | 1% |
| Apr 2026 | 86.5% | 9.3% | 2.6% | 1% | 0.52% |
| May 2026 | 85.1% | 10.3% | 2.1% | 1% | 1.5% |
| Jun 2026 | 86.5% | 8.3% | 3.6% | 0.52% | 1% |
| Jul 2026 | 88.4% | 5.8% | 3.7% | 1.6% | 0.53% |
| Aug 2026 | 87.8% | 6.3% | 3.2% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Chatfuel and Drift comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Drift took it in April 2026, Chatfuel took it in May 2026, Drift took it in July 2026.
- Across the 11 months ending August 2026, Chatfuel’s estimated Share of Search among chatbot builders in New Zealand moved from 1.5% to 1.1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Drift’s estimated Share of Search among chatbot builders in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand chatbot builders in August 2026?
2 changes
In August 2026, Chatfuel gained estimated Share of Search among chatbot builders in New Zealand, from 0.53% to 1.1%.
Estimated monthly branded searches for Drift in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chatfuel’s and Drift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.