Brandwave

Caroma vs Elementi:Which is more popular by branded search in New Zealand?

In August 2026, Caroma had more branded searches than Elementi among bathroom and tapware brands in New Zealand. Caroma was estimated to have 3.2K branded searches compared to Elementi’s 390, and held a 29% Share of Search versus Elementi’s 3.5%.

Share of Search among bathroom and tapware brands in New Zealand in August 2026Which is more popular in search, Caroma or Elementi?
Caroma29%3.2K searches
vs
Elementi3.5%390 searches

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Which is more popular in search, Caroma or Elementi?

Compare the tapware, shower and bathroom fixture brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caroma and Elementi among bathroom and tapware brands in New Zealand, by month

Share of Search by month for Caroma, Elementi. The figures are in the table below the chart.

View monthly share of search table
MonthEnglefieldCaromaMethvenGroheElementiFelton
Oct 202536.3%29.6%24.5%4.3%3.4%1.8%
Nov 202536%31.6%22.8%4.2%3.4%2%
Dec 202535.5%31.1%24.4%4.1%3.4%1.5%
Jan 202634.3%29.5%27.7%4.2%2.4%1.9%
Feb 202635.9%32.2%23.2%3.7%3.3%1.7%
Mar 202632.1%30.4%29.1%4.1%2.5%1.8%
Apr 202635.8%31.1%24.3%3.9%3%1.9%
May 202635.8%31.8%23.1%3.9%3.5%2%
Jun 202633.8%32.8%22.4%4.8%3.7%2.5%
Jul 202633.8%30.6%25.6%4.5%3.2%2.2%
Aug 202638.8%29%21.7%4.7%3.5%2.3%
Sep 2026——————

How has the Caroma and Elementi comparison changed over the last 12 months?

How did search popularity change for New Zealand bathroom and tapware brands in August 2026?

  1. In August 2026, Caroma lost estimated Share of Search among bathroom and tapware brands in New Zealand, from 30.6% to 29%.

  2. Estimated monthly branded searches for Elementi in New Zealand rose 14.7% over 11 measured months, from 340 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Caroma’s and Elementi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caroma

21 branded search terms

  • caroma
  • caroma aire cistern
  • caroma basin
  • caroma bath
  • caroma cistern
  • caroma co nz
  • caroma liano
  • caroma luna
  • caroma luna basin
  • caroma luna cleanflush
  • caroma luna toilet
  • caroma near me
  • caroma nz
  • caroma online
  • caroma shower
  • caroma taps
  • caroma toilet cistern
  • caroma urbane
  • caroma urbane ii
  • caroma vanity
  • caroma wc

Elementi

5 branded search terms

  • elementi bathroom
  • elementi shower
  • elementi tapware
  • elementi toilet
  • elementi vanity

How the Brand Demand Index is measured

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