Caroma vs Elementi:Which is more popular by branded search in New Zealand?
In August 2026, Caroma had more branded searches than Elementi among bathroom and tapware brands in New Zealand. Caroma was estimated to have 3.2K branded searches compared to Elementi’s 390, and held a 29% Share of Search versus Elementi’s 3.5%.
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Which is more popular in search, Caroma or Elementi?
Compare the tapware, shower and bathroom fixture brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Caroma, Elementi. The figures are in the table below the chart.
View monthly share of search table
| Month | Englefield | Caroma | Methven | Grohe | Elementi | Felton |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 24.5% | 4.3% | 3.4% | 1.8% |
| Nov 2025 | 36% | 31.6% | 22.8% | 4.2% | 3.4% | 2% |
| Dec 2025 | 35.5% | 31.1% | 24.4% | 4.1% | 3.4% | 1.5% |
| Jan 2026 | 34.3% | 29.5% | 27.7% | 4.2% | 2.4% | 1.9% |
| Feb 2026 | 35.9% | 32.2% | 23.2% | 3.7% | 3.3% | 1.7% |
| Mar 2026 | 32.1% | 30.4% | 29.1% | 4.1% | 2.5% | 1.8% |
| Apr 2026 | 35.8% | 31.1% | 24.3% | 3.9% | 3% | 1.9% |
| May 2026 | 35.8% | 31.8% | 23.1% | 3.9% | 3.5% | 2% |
| Jun 2026 | 33.8% | 32.8% | 22.4% | 4.8% | 3.7% | 2.5% |
| Jul 2026 | 33.8% | 30.6% | 25.6% | 4.5% | 3.2% | 2.2% |
| Aug 2026 | 38.8% | 29% | 21.7% | 4.7% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Caroma and Elementi comparison changed over the last 12 months?
3 findings
- Caroma was ahead of Elementi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caroma’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 29.6% to 29%, and its estimated monthly branded searches moved from 3K to 3.2K.
- Across the 11 months ending August 2026, Elementi’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 340 to 390.
How did search popularity change for New Zealand bathroom and tapware brands in August 2026?
2 changes

In August 2026, Caroma lost estimated Share of Search among bathroom and tapware brands in New Zealand, from 30.6% to 29%.
Estimated monthly branded searches for Elementi in New Zealand rose 14.7% over 11 measured months, from 340 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caroma’s and Elementi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caroma
21 branded search terms
- caroma
- caroma aire cistern
- caroma basin
- caroma bath
- caroma cistern
- caroma co nz
- caroma liano
- caroma luna
- caroma luna basin
- caroma luna cleanflush
- caroma luna toilet
- caroma near me
- caroma nz
- caroma online
- caroma shower
- caroma taps
- caroma toilet cistern
- caroma urbane
- caroma urbane ii
- caroma vanity
- caroma wc
Elementi
5 branded search terms
- elementi bathroom
- elementi shower
- elementi tapware
- elementi toilet
- elementi vanity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.