caddie digital vs Ultimate Web Designs:Which is more popular by branded search in New Zealand?
In August 2026, Ultimate Web Designs had more branded searches than caddie digital among hastings digital marketing agencies in New Zealand. Ultimate Web Designs was estimated to have 90 branded searches compared to caddie digital’s 40, and held a 42.9% Share of Search versus caddie digital’s 19%.
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Which is more popular in search, caddie digital or Ultimate Web Designs?
Compare Hastings digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultimate Web Designs, caddie digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate Web Designs | Creative Marketing | caddie digital | ATTN! Marketing PR | OnlineNZ | Quest Marketing |
|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 25% | 25% | 5% | 20% | 5% |
| Nov 2025 | 27.8% | 27.8% | 16.7% | 5.6% | 16.7% | 5.6% |
| Dec 2025 | 35.7% | 7.1% | 21.4% | 7.1% | 14.3% | 14.3% |
| Jan 2026 | 57.7% | 15.4% | 19.2% | 0% | 3.8% | 3.8% |
| Feb 2026 | 40% | 20% | 20% | 5% | 10% | 5% |
| Mar 2026 | 39.1% | 26.1% | 21.7% | 4.3% | 4.3% | 4.3% |
| Apr 2026 | 59.3% | 11.1% | 18.5% | 3.7% | 3.7% | 3.7% |
| May 2026 | 73.2% | 9.8% | 9.8% | 2.4% | 2.4% | 2.4% |
| Jun 2026 | 71.8% | 7.7% | 12.8% | 2.6% | 2.6% | 2.6% |
| Jul 2026 | 67.6% | 8.8% | 14.7% | 2.9% | 2.9% | 2.9% |
| Aug 2026 | 42.9% | 23.8% | 19% | 4.8% | 4.8% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the caddie digital and Ultimate Web Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ultimate Web Designs took it in November 2025.
- Across the 11 months ending August 2026, caddie digital’s estimated Share of Search among hastings digital marketing agencies in New Zealand moved from 25% to 19%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, Ultimate Web Designs’ estimated Share of Search among hastings digital marketing agencies in New Zealand moved from 20% to 42.9%, and its estimated monthly branded searches moved from 40 to 90.
How did search popularity change for New Zealand hastings digital marketing agencies in August 2026?
3 changes

In August 2026, Creative Marketing overtook caddie digital to rank 2nd among hastings digital marketing agencies in New Zealand, at 23.8%.

In August 2026, caddie digital gained estimated Share of Search among hastings digital marketing agencies in New Zealand, from 14.7% to 19%.

In August 2026, Ultimate Web Designs lost estimated Share of Search among hastings digital marketing agencies in New Zealand, from 67.6% to 42.9%.
How each brand is measured
Brandwave collects information about searches that people make online using caddie digital’s and Ultimate Web Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
caddie digital
3 branded search terms
- caddie digital
- social kiwi
- socialkiwi
Ultimate Web Designs
2 branded search terms
- ultimate web designs
- ultimate web designs auckland

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.