Bwd Media vs Next Wave:Which is more popular by branded search in New Zealand?
In August 2026, Bwd Media had more branded searches than Next Wave among hamilton digital marketing agencies in New Zealand. Bwd Media was estimated to have 410 branded searches compared to Next Wave’s 10, and held a 51.2% Share of Search versus Next Wave’s 1.3%.
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Which is more popular in search, Bwd Media or Next Wave?
Compare Hamilton digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bwd Media, Next Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bwd Media and Next Wave comparison changed over the last 12 months?
3 findings
- Bwd Media was ahead of Next Wave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bwd Media’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 47.1% to 51.2%, and its estimated monthly branded searches moved from 400 to 410.
- Across the 11 months ending August 2026, Next Wave’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
1 change
In August 2026, Bwd Media lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 54.1% to 51.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bwd Media’s and Next Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.