Bwd Media vs Likeable Lab:Which is more popular by branded search in New Zealand?
In August 2026, Bwd Media had more branded searches than Likeable Lab among hamilton digital marketing agencies in New Zealand. Bwd Media was estimated to have 410 branded searches compared to Likeable Lab’s 200, and held a 51.2% Share of Search versus Likeable Lab’s 25%.
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Which is more popular in search, Bwd Media or Likeable Lab?
Compare Hamilton digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bwd Media, Likeable Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bwd Media and Likeable Lab comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Likeable Lab took it in January 2026, Bwd Media took it in February 2026, Likeable Lab took it in March 2026, Bwd Media took it in April 2026.
- Across the 11 months ending August 2026, Bwd Media’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 47.1% to 51.2%, and its estimated monthly branded searches moved from 400 to 410.
- Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 35.3% to 25%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
2 changes
In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%.
In August 2026, Bwd Media lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 54.1% to 51.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bwd Media’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bwd Media
2 branded search terms
- bwd media
- bwdmedia
Likeable Lab
3 branded search terms
- likeable lab
- likeable lab hamilton
- likeable lab tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.