Bowen Hospital vs Wakefield Hospital:Which is more popular by branded search in New Zealand?
In August 2026, Wakefield Hospital had more branded searches than Bowen Hospital among private hospitals in New Zealand. Wakefield Hospital was estimated to have 7.3K branded searches compared to Bowen Hospital’s 6.6K, and held a 12.5% Share of Search versus Bowen Hospital’s 11.3%.
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Which is more popular in search, Bowen Hospital or Wakefield Hospital?
Compare the private hospitals New Zealanders and their insurers choose for surgery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wakefield Hospital, Bowen Hospital. The figures are in the table below the chart.
View monthly share of search table
| Month | Allevia Hospitals | St George's Hospital | Wakefield Hospital | Southern Cross Healthcare | Grace Hospital | Bowen Hospital | Forte Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 20.5% | 15.1% | 15.3% | 11.4% | 13.7% | 6% |
| Nov 2025 | 17.5% | 20.5% | 15.1% | 16.9% | 11.4% | 13.7% | 5% |
| Dec 2025 | 17.7% | 21.7% | 16% | 15.4% | 12.1% | 11.9% | 5.1% |
| Jan 2026 | 18.4% | 19.9% | 14.7% | 16.5% | 11.2% | 13.4% | 6% |
| Feb 2026 | 17.3% | 21.2% | 15.6% | 14.8% | 11.8% | 14.2% | 5.2% |
| Mar 2026 | 16.2% | 21.8% | 16.1% | 13.9% | 12.2% | 14.7% | 5.2% |
| Apr 2026 | 26.3% | 15.8% | 14% | 13.1% | 13.1% | 12.9% | 4.7% |
| May 2026 | 30.2% | 16.6% | 14.2% | 11.6% | 11.3% | 11.1% | 4.9% |
| Jun 2026 | 29.2% | 19.5% | 13.8% | 11.3% | 10.9% | 10.7% | 4.7% |
| Jul 2026 | 30.8% | 17.5% | 12.7% | 11% | 12% | 11.7% | 4.4% |
| Aug 2026 | 30.9% | 16.9% | 12.5% | 11.8% | 11.6% | 11.3% | 5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bowen Hospital and Wakefield Hospital comparison changed over the last 12 months?
3 findings
- Wakefield Hospital was ahead of Bowen Hospital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowen Hospital’s estimated Share of Search among private hospitals in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand moved from 15.1% to 12.5%, and its estimated monthly branded searches held steady at 7.3K.
How did search popularity change for New Zealand private hospitals in August 2026?
2 changes
In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.
Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand has lost ground for 3 months in a row, from 14.2% to 12.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bowen Hospital’s and Wakefield Hospital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowen Hospital
3 branded search terms
- bowen hospital
- bowen hospital new zealand
- pacific radiology bowen hospital
Wakefield Hospital
4 branded search terms
- wakefield hospital
- wakefield hospital near me
- wakefield hospital nz
- wakefieldhospital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.