Bowen Hospital vs Southern Cross Healthcare:Which is more popular by branded search in New Zealand?
In August 2026, Bowen Hospital and Southern Cross Healthcare were level on Share of Search among private hospitals in New Zealand, with an estimated 6.6K versus 6.9K branded searches, at 11.3% and 11.8% estimated Share of Search.
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Which is more popular in search, Bowen Hospital or Southern Cross Healthcare?
Compare the private hospitals New Zealanders and their insurers choose for surgery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Healthcare, Bowen Hospital. The figures are in the table below the chart.
View monthly share of search table
| Month | Allevia Hospitals | St George's Hospital | Wakefield Hospital | Southern Cross Healthcare | Grace Hospital | Bowen Hospital | Forte Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 20.5% | 15.1% | 15.3% | 11.4% | 13.7% | 6% |
| Nov 2025 | 17.5% | 20.5% | 15.1% | 16.9% | 11.4% | 13.7% | 5% |
| Dec 2025 | 17.7% | 21.7% | 16% | 15.4% | 12.1% | 11.9% | 5.1% |
| Jan 2026 | 18.4% | 19.9% | 14.7% | 16.5% | 11.2% | 13.4% | 6% |
| Feb 2026 | 17.3% | 21.2% | 15.6% | 14.8% | 11.8% | 14.2% | 5.2% |
| Mar 2026 | 16.2% | 21.8% | 16.1% | 13.9% | 12.2% | 14.7% | 5.2% |
| Apr 2026 | 26.3% | 15.8% | 14% | 13.1% | 13.1% | 12.9% | 4.7% |
| May 2026 | 30.2% | 16.6% | 14.2% | 11.6% | 11.3% | 11.1% | 4.9% |
| Jun 2026 | 29.2% | 19.5% | 13.8% | 11.3% | 10.9% | 10.7% | 4.7% |
| Jul 2026 | 30.8% | 17.5% | 12.7% | 11% | 12% | 11.7% | 4.4% |
| Aug 2026 | 30.9% | 16.9% | 12.5% | 11.8% | 11.6% | 11.3% | 5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bowen Hospital and Southern Cross Healthcare comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Bowen Hospital took it in March 2026, Southern Cross Healthcare took it in April 2026, Bowen Hospital took it in July 2026, Southern Cross Healthcare took it in August 2026.
- Across the 11 months ending August 2026, Bowen Hospital’s estimated Share of Search among private hospitals in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Southern Cross Healthcare’s estimated Share of Search among private hospitals in New Zealand moved from 15.3% to 11.8%, and its estimated monthly branded searches moved from 7.4K to 6.9K.
How did search popularity change for New Zealand private hospitals in August 2026?
1 change
In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bowen Hospital’s and Southern Cross Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowen Hospital
3 branded search terms
- bowen hospital
- bowen hospital new zealand
- pacific radiology bowen hospital
Southern Cross Healthcare
7 branded search terms
- southern cross healthcare
- southern cross healthcare ltd
- southern cross healthcare near me
- southern cross healthcare new zealand
- southern cross healthcare nz
- southern cross hospital
- southerncrosshealthcare
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