Blinq vs Popl:Which is more popular in New Zealand?
In October 2026, Blinq had more branded searches than Popl among digital business card platforms in New Zealand. Blinq had about 70 branded searches, while Popl had 30. Blinq made up 4.9% of all digital business card platform searches we track, and Popl accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about digital business card platforms, Blinq and Popl each appeared in four of the five answers. Blinq was mentioned before Popl in every answer.
Who do people search for more?
Blinq, about 2 searches for every 1 for Popl
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Blinq, named ahead of Popl in every answer
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Top digital business card platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blinq and Popl were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blinq was listed before Popl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blinq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Popl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HiHello4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mobilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
V1CE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital business card platforms
5 answers
Asked ChatGPT
“Which digital business card platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital business card platforms in New Zealand?”
Asked ChatGPT
“What's the best digital business card platform in New Zealand for sharing contact details?”
Searched Google, AI Overview
“digital business card platform”
Searched Google, AI Overview
“business card qr code”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blinq or Popl more popular in search?
This chart shows how often people search Google for Blinq and Popl by name. Each line represents a brand's share of searches for all five digital business card platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Blinq, Popl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mobilo | Blinq | Popl | HiHello | V1CE |
|---|---|---|---|---|---|
| Nov 2025 | 87.7% | 6.1% | 2.6% | 2.6% | 0.88% |
| Dec 2025 | 89.8% | 4.1% | 3.1% | 2% | 1% |
| Jan 2026 | 80.8% | 6.8% | 5.5% | 5.5% | 1.4% |
| Feb 2026 | 77.4% | 11.8% | 4.3% | 5.4% | 1.1% |
| Mar 2026 | 80.9% | 7.9% | 5.6% | 3.4% | 2.2% |
| Apr 2026 | 81.8% | 10.2% | 3.4% | 3.4% | 1.1% |
| May 2026 | 77.4% | 11.8% | 5.4% | 4.3% | 1.1% |
| Jun 2026 | 81.5% | 8.3% | 4.6% | 4.6% | 0.93% |
| Jul 2026 | 80.9% | 10.1% | 4.5% | 3.4% | 1.1% |
| Aug 2026 | 83.8% | 8.6% | 3.8% | 2.9% | 0.95% |
| Sep 2026 | 84.7% | 9.3% | 2.5% | 2.5% | 0.85% |
| Oct 2026 | 90.9% | 4.9% | 2.1% | 1.4% | 0.7% |
How has branded search for Blinq and Popl changed in New Zealand over the last 12 months?
3 findings
- Blinq was ahead of Popl in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Blinq’s share of searches among digital business card platforms in New Zealand moved from 6.1% to 4.9%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending October 2026, Popl’s share of searches among digital business card platforms in New Zealand moved from 2.6% to 2.1%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand digital business card platforms in October 2026?
2 changes
In October 2026, Blinq lost share of searches among digital business card platforms in New Zealand, from 9.3% to 4.9%.
Popl’s share of searches among digital business card platforms in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.1% in October 2026.
How are Blinq’s and Popl’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blinq’s and Popl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital business card platforms
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