Bitwarden vs LastPass:Which is more popular by branded search in New Zealand?
In August 2026, Bitwarden had more branded searches than LastPass among password managers in New Zealand. Bitwarden was estimated to have 8.2K branded searches compared to LastPass’ 3.9K, and held a 43.6% Share of Search versus LastPass’ 20.7%.
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Which is more popular in search, Bitwarden or LastPass?
Compare the password managers New Zealand people and teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitwarden, LastPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bitwarden and LastPass comparison changed over the last 12 months?
3 findings
- Bitwarden was ahead of LastPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers in New Zealand moved from 33.3% to 43.6%, and its estimated monthly branded searches moved from 5.3K to 8.2K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand moved from 29.3% to 20.7%, and its estimated monthly branded searches moved from 4.7K to 3.9K.
How did search popularity change for New Zealand password managers in August 2026?
2 changes
In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%.
In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Bitwarden’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitwarden
15 branded search terms
- bitwarden
- bitwarden app
- bitwarden chrome
- bitwarden chrome extension
- bitwarden com
- bitwarden download
- bitwarden extension
- bitwarden firefox
- bitwarden firefox extension
- bitwarden free
- bitwarden online
- bitwarden password manager
- bitwarden pricing
- bitwarden vault
- bitwarden web vault
LastPass
11 branded search terms
- lastpass
- lastpass app
- lastpass chrome
- lastpass com
- lastpass download
- lastpass near me
- lastpass online
- lastpass password manager
- lastpass passwords
- lastpass pricing
- lastpass vault
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.