Brandwave

Better Proposals vs Qwilr:Which is more popular by branded search in New Zealand?

In August 2026, Qwilr had more branded searches than Better Proposals among proposal software in New Zealand. Qwilr was estimated to have 410 branded searches compared to Better Proposals’ 150, and held a 27.7% Share of Search versus Better Proposals’ 10.1%.

Share of Search among proposal software in New Zealand in August 2026Which is more popular in search, Better Proposals or Qwilr?
Better Proposals10.1%150 searches
vs
Qwilr27.7%410 searches

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Which is more popular in search, Better Proposals or Qwilr?

Compare the proposal and quote software New Zealand agencies and service businesses win work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Better Proposals and Qwilr among proposal software in New Zealand, by month

Share of Search by month for Qwilr, Better Proposals. The figures are in the table below the chart.

View monthly share of search table
MonthPandaDocQwilrBetter ProposalsProposifyQuotient
Oct 202554.5%23%8.4%7.3%6.7%
Nov 202555.6%24%8.8%7%4.7%
Dec 202555%28.3%6.7%5.8%4.2%
Jan 202655.4%23.7%7.9%8.6%4.3%
Feb 202651.9%27.3%11.5%5.5%3.8%
Mar 202654.8%23.7%10.2%6.2%5.1%
Apr 202659.5%24.5%7.4%5.5%3.1%
May 202656.5%23.5%8.8%6.5%4.7%
Jun 202659.9%21%9.3%6.2%3.7%
Jul 202652.7%28.1%8.2%5.5%5.5%
Aug 202653.4%27.7%10.1%6.1%2.7%
Sep 2026—————

How has the Better Proposals and Qwilr comparison changed over the last 12 months?

How did search popularity change for New Zealand proposal software in August 2026?

  1. In August 2026, Better Proposals gained estimated Share of Search among proposal software in New Zealand, from 8.2% to 10.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Better Proposals’ and Qwilr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Proposals

3 branded search terms

  • better proposals
  • betterproposals
  • betterproposals io

Qwilr

4 branded search terms

  • qwilr
  • qwilr com
  • qwilr proposal software
  • qwilr proposals

How the Brand Demand Index is measured

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