Better Proposals vs Qwilr:Which is more popular by branded search in New Zealand?
In August 2026, Qwilr had more branded searches than Better Proposals among proposal software in New Zealand. Qwilr was estimated to have 410 branded searches compared to Better Proposals’ 150, and held a 27.7% Share of Search versus Better Proposals’ 10.1%.
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Which is more popular in search, Better Proposals or Qwilr?
Compare the proposal and quote software New Zealand agencies and service businesses win work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qwilr, Better Proposals. The figures are in the table below the chart.
View monthly share of search table
| Month | PandaDoc | Qwilr | Better Proposals | Proposify | Quotient |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 23% | 8.4% | 7.3% | 6.7% |
| Nov 2025 | 55.6% | 24% | 8.8% | 7% | 4.7% |
| Dec 2025 | 55% | 28.3% | 6.7% | 5.8% | 4.2% |
| Jan 2026 | 55.4% | 23.7% | 7.9% | 8.6% | 4.3% |
| Feb 2026 | 51.9% | 27.3% | 11.5% | 5.5% | 3.8% |
| Mar 2026 | 54.8% | 23.7% | 10.2% | 6.2% | 5.1% |
| Apr 2026 | 59.5% | 24.5% | 7.4% | 5.5% | 3.1% |
| May 2026 | 56.5% | 23.5% | 8.8% | 6.5% | 4.7% |
| Jun 2026 | 59.9% | 21% | 9.3% | 6.2% | 3.7% |
| Jul 2026 | 52.7% | 28.1% | 8.2% | 5.5% | 5.5% |
| Aug 2026 | 53.4% | 27.7% | 10.1% | 6.1% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Better Proposals and Qwilr comparison changed over the last 12 months?
3 findings
- Qwilr was ahead of Better Proposals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Better Proposals’ estimated Share of Search among proposal software in New Zealand moved from 8.4% to 10.1%, and its estimated monthly branded searches held steady at 150.
- Across the 11 months ending August 2026, Qwilr’s estimated Share of Search among proposal software in New Zealand moved from 23% to 27.7%, and its estimated monthly branded searches held steady at 410.
How did search popularity change for New Zealand proposal software in August 2026?
1 change

In August 2026, Better Proposals gained estimated Share of Search among proposal software in New Zealand, from 8.2% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Better Proposals’ and Qwilr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Proposals
3 branded search terms
- better proposals
- betterproposals
- betterproposals io
Qwilr
4 branded search terms
- qwilr
- qwilr com
- qwilr proposal software
- qwilr proposals

Put your own brand in this comparison
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