Better Packaging Co. vs Ecopack:Which is more popular by branded search in New Zealand?
In August 2026, Better Packaging Co. had more branded searches than Ecopack among sustainable packaging suppliers in New Zealand. Better Packaging Co. was estimated to have 360 branded searches compared to Ecopack’s 110, and held an 18.7% Share of Search versus Ecopack’s 5.7%.
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Which is more popular in search, Better Packaging Co. or Ecopack?
Compare sustainable packaging suppliers New Zealand shops and hospitality businesses can buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Better Packaging Co., Ecopack. The figures are in the table below the chart.
View monthly share of search table
| Month | r3pack | Ecoware | Better Packaging Co. | Ecopack | Friendlypak |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.8% | 7.1% | 2.7% |
| Nov 2025 | 48.1% | 26.7% | 16.6% | 5.3% | 3.2% |
| Dec 2025 | 49.7% | 29.1% | 13.2% | 5.3% | 2.6% |
| Jan 2026 | 43.3% | 34.1% | 11% | 7.9% | 3.7% |
| Feb 2026 | 42.3% | 29.8% | 17.9% | 5.4% | 4.8% |
| Mar 2026 | 41.9% | 30.5% | 19.2% | 5.4% | 3% |
| Apr 2026 | 44.6% | 28% | 16.6% | 7% | 3.8% |
| May 2026 | 48.6% | 30.5% | 9.6% | 7.9% | 3.4% |
| Jun 2026 | 49.4% | 29.3% | 13.8% | 4.6% | 2.9% |
| Jul 2026 | 47.8% | 26.4% | 15.9% | 6.6% | 3.3% |
| Aug 2026 | 46.6% | 25.9% | 18.7% | 5.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Better Packaging Co. and Ecopack comparison changed over the last 12 months?
3 findings
- Better Packaging Co. was ahead of Ecopack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Better Packaging Co.’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 14.8% to 18.7%, and its estimated monthly branded searches moved from 270 to 360.
- Across the 11 months ending August 2026, Ecopack’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 130 to 110.
How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?
2 changes
In August 2026, Better Packaging Co. gained estimated Share of Search among sustainable packaging suppliers in New Zealand, from 15.9% to 18.7%.
In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Better Packaging Co.’s and Ecopack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Packaging Co.
9 branded search terms
- better packaging
- better packaging co
- better packaging co nz
- better packaging company
- betterpackaging com
- betterpackagingco
- the better packaging
- the better packaging co
- the better packaging company
Ecopack
6 branded search terms
- ecopack
- ecopack bin liners
- ecopack near me
- ecopack nz
- ecopack online
- ecopack packaging
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