BCD Group vs Fraser Thomas:Which is more popular by branded search in New Zealand?
In August 2026, BCD Group and Fraser Thomas were level on Share of Search among napier civil and structural engineering consultancies in New Zealand, with an estimated 10 branded searches each, at 12.5% estimated Share of Search each.
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Which is more popular in search, BCD Group or Fraser Thomas?
Compare Napier civil and structural engineering consultancies using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BCD Group, Fraser Thomas. The figures are in the table below the chart.
View monthly share of search table
| Month | GDC Group | LDE Engineers & Scientists | BCD Group | EQSE | Fraser Thomas | Nancekivell Consultants | SAE |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 12.5% | 37.5% | 25% | 12.5% | 12.5% | — | — |
| Nov 2025 | 20% | 40% | 10% | 10% | 20% | — | — |
| Dec 2025 | 25% | 25% | 25% | 12.5% | 12.5% | — | — |
| Jan 2026 | 28.6% | 28.6% | 14.3% | 14.3% | 14.3% | — | — |
| Feb 2026 | 28.6% | 28.6% | 14.3% | 14.3% | 14.3% | — | — |
| Mar 2026 | 14.3% | 42.9% | 14.3% | 14.3% | 14.3% | — | — |
| Apr 2026 | 11.1% | 33.3% | 22.2% | 11.1% | 22.2% | — | — |
| May 2026 | 28.6% | 28.6% | 14.3% | 14.3% | 14.3% | — | — |
| Jun 2026 | 20% | 40% | 20% | 10% | 10% | — | — |
| Jul 2026 | 14.3% | 42.9% | 14.3% | 14.3% | 14.3% | — | — |
| Aug 2026 | 37.5% | 25% | 12.5% | 12.5% | 12.5% | — | — |
| Sep 2026 | — | — | — | — | — | — | — |
How has the BCD Group and Fraser Thomas comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fraser Thomas took it in November 2025, BCD Group took it in December 2025.
- Across the 11 months ending August 2026, BCD Group’s estimated Share of Search among napier civil and structural engineering consultancies in New Zealand moved from 25% to 12.5%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Fraser Thomas’ estimated Share of Search among napier civil and structural engineering consultancies in New Zealand held steady at 12.5%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand napier civil and structural engineering consultancies in August 2026?
3 changes
In August 2026, GDC Group overtook BCD Group to take the highest estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, at 37.5%.
In August 2026, BCD Group lost estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, from 14.3% to 12.5%.
In August 2026, Fraser Thomas lost estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, from 14.3% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using BCD Group’s and Fraser Thomas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BCD Group
4 branded search terms
- bcd group
- bcd group nz
- bcdgroup
- bcdgroup.nz
Fraser Thomas
5 branded search terms
- fraser thomas
- fraser thomas engineering
- fraser thomas new zealand
- fraser thomas surveyors
- fraserthomas
Put your own brand in this comparison
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