Bay Radiology vs Lux Radiology:Which is more popular by branded search in New Zealand?
In August 2026, Bay Radiology had more branded searches than Lux Radiology among radiology providers in New Zealand. Bay Radiology was estimated to have 3.1K branded searches compared to Lux Radiology’s 1.9K, and held a 6.3% Share of Search versus Lux Radiology’s 3.8%.
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Which is more popular in search, Bay Radiology or Lux Radiology?
Compare the radiology and medical imaging providers New Zealanders are referred to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bay Radiology, Lux Radiology. The figures are in the table below the chart.
View monthly share of search table
| Month | Pacific Radiology | Horizon Radiology | Beyond Radiology | Bay Radiology | Astra Radiology | Lux Radiology | Mercy Radiology |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 13.9% | 8.9% | 7.7% | 6.1% | 2.6% | 5.2% |
| Nov 2025 | 55.6% | 14.1% | 9% | 7.8% | 6.1% | 2% | 5.4% |
| Dec 2025 | 57.4% | 16% | 8% | 6.8% | 5.6% | 2.2% | 4% |
| Jan 2026 | 54.7% | 16.8% | 7.5% | 6.4% | 6.3% | 3.9% | 4.5% |
| Feb 2026 | 55.9% | 14.7% | 9.3% | 6.5% | 6.4% | 3.4% | 3.9% |
| Mar 2026 | 56.4% | 14.9% | 9.4% | 6.6% | 6.4% | 3.3% | 3% |
| Apr 2026 | 55.5% | 14.5% | 9.2% | 6.4% | 7.7% | 3.9% | 2.8% |
| May 2026 | 53.7% | 17.1% | 10.7% | 6.1% | 5.9% | 3.7% | 2.7% |
| Jun 2026 | 56.1% | 15.6% | 9.5% | 6.7% | 6.5% | 3.3% | 2.2% |
| Jul 2026 | 54.3% | 14.3% | 11.1% | 7.8% | 6.1% | 3.9% | 2.5% |
| Aug 2026 | 53.8% | 14.6% | 13.2% | 6.3% | 6% | 3.8% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bay Radiology and Lux Radiology comparison changed over the last 12 months?
3 findings
- Bay Radiology was ahead of Lux Radiology in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bay Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 7.7% to 6.3%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
- Across the 11 months ending August 2026, Lux Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 2.6% to 3.8%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand radiology providers in August 2026?
2 changes
In August 2026, Bay Radiology lost estimated Share of Search among radiology providers in New Zealand, from 7.8% to 6.3%.
Estimated monthly branded searches for Lux Radiology in New Zealand rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bay Radiology’s and Lux Radiology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bay Radiology
7 branded search terms
- bay radiology
- bay radiology mri
- bay radiology near me
- bay radiology nz
- bay radiology prices
- bay radiology ultrasound
- bayradiology
Lux Radiology
1 branded search term
- lux radiology
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