Brandwave

Bandai vs Meng Model:Which is more popular?

In September 2026, Bandai and Meng Model were level in searches among model kit brands in New Zealand, with an estimated 20 branded searches each, at 1.6% of the total each. When we asked ChatGPT and Google AI Overviews about model kit brands, Bandai appeared in three of the five answers and Meng Model in two. Bandai was mentioned before Meng Model in every answer.

Among model kit brands in New Zealand in September 2026

Who do people search for more?

Bandai and Meng Model are searched for about as often as each other.

Bandai 20 searchesMeng Model 20 searches

Who does AI mention more?

Bandai, mentioned in 3 of 5 answers, Meng Model in 2

Bandai in 3 of 5Meng Model in 2 of 5

Who does AI recommend more?

Bandai, named ahead of Meng Model in every answer

Bandai first in 3Meng Model never first

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Top model kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bandai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Meng Model was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bandai was listed before Meng Model in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tamiya1st
  2. Bandai2nd
  3. Airfix3rd
  4. Hasegawa4th
  5. Revell5th
  6. Meng Model6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airfix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hasegawa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bandai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meng Model2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bandai or Meng Model more popular in search?

This chart shows how often people search Google for Bandai and Meng Model by name. Each line represents a brand's share of searches for all six model kit brands we track, month by month, from searches in New Zealand.

Bandai and Meng Model among model kit brands in New Zealand, by month

Share of searches by month for Bandai, Meng Model. The figures are in the table below the chart.

View monthly share of searches table
MonthTamiyaAirfixHasegawaRevellBandaiMeng Model
Oct 202545.7%31.8%8.5%10.1%3.1%0.78%
Nov 202543.1%36.5%8%8.8%2.2%1.5%
Dec 202548.6%33.1%6.1%8.1%2%2%
Jan 202644.4%37%6.8%8.6%1.9%1.2%
Feb 202648%32.5%7.3%8.1%2.4%1.6%
Mar 202645.7%31%8.5%11.6%2.3%0.78%
Apr 202642.8%35.5%8%8.7%3.6%1.4%
May 202650.3%28%7.7%9.8%3.5%0.7%
Jun 202653.6%24.5%8.2%9.1%2.7%1.8%
Jul 202650.7%29.6%7.7%7%2.8%2.1%
Aug 202651.4%29.3%7.9%7.9%2.1%1.4%
Sep 202657.6%21.6%8.8%8.8%1.6%1.6%

How has the Bandai and Meng Model comparison changed over the last 12 months?

3 findings
  • Bandai was ahead of Meng Model in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bandai’s share of searches among model kit brands in New Zealand moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 40 to 20.
  • Across the 12 months ending September 2026, Meng Model’s share of searches among model kit brands in New Zealand moved from 0.78% to 1.6%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand model kit brands in September 2026?

2 changes
  1. In September 2026, Bandai lost share of searches among model kit brands in New Zealand, from 2.1% to 1.6%.

  2. Estimated monthly branded searches for Meng Model in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bandai’s and Meng Model’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bandai

2 branded search terms

  • bandai gunpla
  • bandai model kit

Meng Model

1 branded search term

  • meng model

How the Brand Demand Index is measured

Other head-to-heads among model kit brands

Creator with pink hair and a pink jacket

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