Bandai vs Hasegawa:Which is more popular?
In September 2026, Hasegawa had more branded searches than Bandai among model kit brands in New Zealand. Hasegawa had about 110 branded searches, while Bandai had 20. Hasegawa made up 8.8% of all model kit brand searches we track, and Bandai accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about model kit brands, Bandai and Hasegawa each appeared in three of the five answers. Bandai was mentioned before Hasegawa in every answer.
Who do people search for more?
Hasegawa, about 6 searches for every 1 for Bandai
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Bandai, named ahead of Hasegawa in every answer
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Top model kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bandai and Hasegawa were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bandai was listed before Hasegawa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airfix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hasegawa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bandai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meng Model2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about model kit brands
5 answers
Asked ChatGPT
“Which model kit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best model kit brands in New Zealand?”
Asked ChatGPT
“What's the best model kit brand in New Zealand for a hobby project?”
Searched Google, AI Overview
“plastic model kits nz”
Searched Google, AI Overview
“scale model kits”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bandai or Hasegawa more popular in search?
This chart shows how often people search Google for Bandai and Hasegawa by name. Each line represents a brand's share of searches for all six model kit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hasegawa, Bandai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tamiya | Airfix | Hasegawa | Revell | Bandai | Meng Model |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 31.8% | 8.5% | 10.1% | 3.1% | 0.78% |
| Nov 2025 | 43.1% | 36.5% | 8% | 8.8% | 2.2% | 1.5% |
| Dec 2025 | 48.6% | 33.1% | 6.1% | 8.1% | 2% | 2% |
| Jan 2026 | 44.4% | 37% | 6.8% | 8.6% | 1.9% | 1.2% |
| Feb 2026 | 48% | 32.5% | 7.3% | 8.1% | 2.4% | 1.6% |
| Mar 2026 | 45.7% | 31% | 8.5% | 11.6% | 2.3% | 0.78% |
| Apr 2026 | 42.8% | 35.5% | 8% | 8.7% | 3.6% | 1.4% |
| May 2026 | 50.3% | 28% | 7.7% | 9.8% | 3.5% | 0.7% |
| Jun 2026 | 53.6% | 24.5% | 8.2% | 9.1% | 2.7% | 1.8% |
| Jul 2026 | 50.7% | 29.6% | 7.7% | 7% | 2.8% | 2.1% |
| Aug 2026 | 51.4% | 29.3% | 7.9% | 7.9% | 2.1% | 1.4% |
| Sep 2026 | 57.6% | 21.6% | 8.8% | 8.8% | 1.6% | 1.6% |
How has the Bandai and Hasegawa comparison changed over the last 12 months?
3 findings
- Hasegawa was ahead of Bandai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bandai’s share of searches among model kit brands in New Zealand moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Hasegawa’s share of searches among model kit brands in New Zealand moved from 8.5% to 8.8%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand model kit brands in September 2026?
2 changes
In September 2026, Hasegawa gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%.
In September 2026, Bandai lost share of searches among model kit brands in New Zealand, from 2.1% to 1.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bandai’s and Hasegawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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