Back Country Cuisine vs Radix Nutrition:Which is more popular in New Zealand?
In October 2026, Radix Nutrition had more branded searches than Back Country Cuisine among outdoor meal brands in New Zealand. Radix Nutrition had about 1,300 branded searches, while Back Country Cuisine had 880. Radix Nutrition made up 33.3% of all outdoor meal brand searches we track, and Back Country Cuisine accounted for 22.6%. When we asked ChatGPT and Google AI Overviews about outdoor meal brands, Back Country Cuisine appeared in all five answers and Radix Nutrition in four. Back Country Cuisine was mentioned before Radix Nutrition in four out of five answers.
Who do people search for more?
Radix Nutrition, about 48% more searches than Back Country Cuisine
Who does AI mention more?
Back Country Cuisine, mentioned in every answer we collected
Who does AI recommend more?
Back Country Cuisine, named ahead of Radix Nutrition in 4 of 5 answers
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Top outdoor meal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Back Country Cuisine appeared in all five answers. Radix Nutrition was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Back Country Cuisine was listed before Radix Nutrition in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about outdoor meal brands
5 answers
Asked ChatGPT
“Which outdoor meal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor meal brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor meal brand in New Zealand for light hiking meals?”
Searched Google, AI Overview
“freeze dried meals nz”
Searched Google, AI Overview
“tramping meals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Back Country Cuisine or Radix Nutrition more popular in search?
This chart shows how often people search Google for Back Country Cuisine and Radix Nutrition by name. Each line represents a brand's share of searches for all five outdoor meal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Radix Nutrition, Back Country Cuisine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Meals | Radix Nutrition | Back Country Cuisine | Firepot | Absolute Wilderness |
|---|---|---|---|---|---|
| Nov 2025 | 40.1% | 32.6% | 25.1% | 1.5% | 0.75% |
| Dec 2025 | 43.5% | 24.1% | 29.4% | 2.3% | 0.67% |
| Jan 2026 | 45.6% | 25.1% | 25.1% | 3.1% | 1.1% |
| Feb 2026 | 44.6% | 27.9% | 24.5% | 2.2% | 0.84% |
| Mar 2026 | 47.5% | 25% | 25% | 1.5% | 1% |
| Apr 2026 | 43.6% | 29.5% | 24.2% | 2% | 0.67% |
| May 2026 | 37.5% | 37.5% | 22.1% | 2.6% | 0.37% |
| Jun 2026 | 36.1% | 41% | 19.7% | 2.9% | 0.41% |
| Jul 2026 | 38.1% | 38.1% | 20.8% | 2.6% | 0.43% |
| Aug 2026 | 34.5% | 39.2% | 23.1% | 2.4% | 0.78% |
| Sep 2026 | 34.6% | 39.4% | 23.2% | 2% | 0.79% |
| Oct 2026 | 41% | 33.3% | 22.6% | 2.3% | 0.77% |
How has branded search for Back Country Cuisine and Radix Nutrition changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Back Country Cuisine took it in December 2025, Radix Nutrition took it in February 2026.
- Across the 12 months ending October 2026, Back Country Cuisine’s share of searches among outdoor meal brands in New Zealand moved from 25.1% to 22.6%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending October 2026, Radix Nutrition’s share of searches among outdoor meal brands in New Zealand moved from 32.6% to 33.3%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand outdoor meal brands in October 2026?
3 changes
In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches.
In October 2026, Radix Nutrition lost share of searches among outdoor meal brands in New Zealand, from 39.4% to 33.3%.
In October 2026, Back Country Cuisine lost share of searches among outdoor meal brands in New Zealand, from 23.2% to 22.6%.
How are Back Country Cuisine’s and Radix Nutrition’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Back Country Cuisine’s and Radix Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Back Country Cuisine
1 branded search term
- back country cuisine
Radix Nutrition
1 branded search term
- radix nutrition
Other head-to-heads among outdoor meal brands
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