Brandwave

Back Country Cuisine vs Firepot:Which is more popular in New Zealand?

In October 2026, Back Country Cuisine had more branded searches than Firepot among outdoor meal brands in New Zealand. Back Country Cuisine had about 880 branded searches, while Firepot had 90. Back Country Cuisine made up 22.6% of all outdoor meal brand searches we track, and Firepot accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about outdoor meal brands, Back Country Cuisine appeared in all five answers and Firepot in two. Back Country Cuisine was mentioned before Firepot in every answer.

Among outdoor meal brands in New Zealand in October 2026

Who do people search for more?

Back Country Cuisine, about 10 searches for every 1 for Firepot

Back Country Cuisine 880 searchesFirepot 90 searches

Who does AI mention more?

Back Country Cuisine, mentioned in every answer we collected

Back Country Cuisine in 5 of 5Firepot in 2 of 5

Who does AI recommend more?

Back Country Cuisine, named ahead of Firepot in every answer

Back Country Cuisine first in 5Firepot never first

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Top outdoor meal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Back Country Cuisine appeared in all five answers. Firepot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Back Country Cuisine was listed before Firepot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Back Country Cuisine1st
  2. Real Meals2nd
  3. Radix Nutrition3rd
  4. Firepot4th
  5. Absolute Wilderness5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about outdoor meal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Back Country Cuisine or Firepot more popular in search?

This chart shows how often people search Google for Back Country Cuisine and Firepot by name. Each line represents a brand's share of searches for all five outdoor meal brands we track, month by month, from searches in New Zealand.

Back Country Cuisine and Firepot among outdoor meal brands in New Zealand, by month

Share of searches by month for Back Country Cuisine, Firepot. The figures are in the table below the chart.

View monthly share of searches table
MonthReal MealsRadix NutritionBack Country CuisineFirepotAbsolute Wilderness
Nov 202540.1%32.6%25.1%1.5%0.75%
Dec 202543.5%24.1%29.4%2.3%0.67%
Jan 202645.6%25.1%25.1%3.1%1.1%
Feb 202644.6%27.9%24.5%2.2%0.84%
Mar 202647.5%25%25%1.5%1%
Apr 202643.6%29.5%24.2%2%0.67%
May 202637.5%37.5%22.1%2.6%0.37%
Jun 202636.1%41%19.7%2.9%0.41%
Jul 202638.1%38.1%20.8%2.6%0.43%
Aug 202634.5%39.2%23.1%2.4%0.78%
Sep 202634.6%39.4%23.2%2%0.79%
Oct 202641%33.3%22.6%2.3%0.77%

How has branded search for Back Country Cuisine and Firepot changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor meal brands in October 2026?

2 changes

  1. In October 2026, Back Country Cuisine lost share of searches among outdoor meal brands in New Zealand, from 23.2% to 22.6%.

  2. Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026.

How are Back Country Cuisine’s and Firepot’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Back Country Cuisine’s and Firepot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Back Country Cuisine

1 branded search term

  • back country cuisine

Firepot

2 branded search terms

  • firepot
  • firepot meals

How the Brand Demand Index is measured

Other head-to-heads among outdoor meal brands

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