B&M Security vs Couchman Alarms:Which is more popular by branded search in New Zealand?
In August 2026, Couchman Alarms had more branded searches than B&M Security among palmerston north security system installers in New Zealand. Couchman Alarms was estimated to have 70 branded searches compared to B&M Security’s 30, and held a 50% Share of Search versus B&M Security’s 21.4%.
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Which is more popular in search, B&M Security or Couchman Alarms?
Compare Palmerston North security system installers using branded searches made in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Couchman Alarms, B&M Security. The figures are in the table below the chart.
View monthly share of search table
| Month | Couchman Alarms | B&M Security | Censor Alarms | Datacomms Plus |
|---|---|---|---|---|
| Oct 2025 | 40% | 20% | 20% | 20% |
| Nov 2025 | 33.3% | 40% | 13.3% | 13.3% |
| Dec 2025 | 46.2% | 30.8% | 15.4% | 7.7% |
| Jan 2026 | 42.9% | 35.7% | 14.3% | 7.1% |
| Feb 2026 | 42.9% | 28.6% | 14.3% | 14.3% |
| Mar 2026 | 42.9% | 28.6% | 7.1% | 21.4% |
| Apr 2026 | 37.5% | 31.3% | 12.5% | 18.8% |
| May 2026 | 58.8% | 17.6% | 11.8% | 11.8% |
| Jun 2026 | 30.8% | 38.5% | 15.4% | 15.4% |
| Jul 2026 | 40% | 33.3% | 13.3% | 13.3% |
| Aug 2026 | 50% | 21.4% | 14.3% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the B&M Security and Couchman Alarms comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: B&M Security took it in November 2025, Couchman Alarms took it in December 2025, B&M Security took it in June 2026, Couchman Alarms took it in July 2026.
- Across the 11 months ending August 2026, B&M Security’s estimated Share of Search among palmerston north security system installers in New Zealand moved from 20% to 21.4%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Couchman Alarms’ estimated Share of Search among palmerston north security system installers in New Zealand moved from 40% to 50%, and its estimated monthly branded searches moved from 60 to 70.
How did search popularity change for New Zealand palmerston north security system installers in August 2026?
2 changes

In August 2026, Couchman Alarms gained estimated Share of Search among palmerston north security system installers in New Zealand, from 40% to 50%.

In August 2026, B&M Security lost estimated Share of Search among palmerston north security system installers in New Zealand, from 33.3% to 21.4%.
How each brand is measured
Brandwave collects information about searches that people make online using B&M Security’s and Couchman Alarms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B&M Security
3 branded search terms
- b and m security
- b&m security
- b&m security palmerston north
Couchman Alarms
2 branded search terms
- couchman alarms
- couchman alarms palmerston north

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.