Brandwave

Auckland Theatre Company vs Circa Theatre:Which is more popular by branded search in New Zealand?

In August 2026, Circa Theatre had more branded searches than Auckland Theatre Company among theatres and performing arts venues in New Zealand. Circa Theatre was estimated to have 8.3K branded searches compared to Auckland Theatre Company’s 3K, and held a 16.2% Share of Search versus Auckland Theatre Company’s 5.9%.

Share of Search among theatres and performing arts venues in New Zealand in August 2026Which is more popular in search, Auckland Theatre Company or Circa Theatre?
Auckland Theatre Company5.9%3K searches
vs
Circa Theatre16.2%8.3K searches
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Which is more popular in search, Auckland Theatre Company or Circa Theatre?

Compare the theatres and performing arts venues New Zealanders book shows at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Auckland Theatre Company and Circa Theatre among theatres and performing arts venues in New Zealand, by month

Share of Search by month for Circa Theatre, Auckland Theatre Company. The figures are in the table below the chart.

View monthly share of search table
MonthIsaac Theatre RoyalCourt TheatreQ TheatreCirca TheatreAuckland LiveAuckland Theatre CompanyBATS Theatre
Oct 202525.2%23%16.5%13.5%12.1%4.8%4.8%
Nov 202526.6%21.7%14.3%11.7%14.5%6.1%5.1%
Dec 202519.7%29.7%13%13%16.2%4.6%3.8%
Jan 202618.7%42%8.1%12.1%11.1%5.2%2.8%
Feb 202628%18.8%12.4%12.3%14%6.5%8%
Mar 202632.9%21.6%14.7%11.7%10.7%5.1%3.3%
Apr 202622.4%17.9%18.7%14.5%14.3%8%4.2%
May 202620.7%18.1%30.5%8.9%9.9%6.1%5.9%
Jun 202625.1%22.4%13.6%10.9%14.6%8.8%4.6%
Jul 202613.3%27.5%19.5%15.6%12.9%6.9%4.4%
Aug 202624.8%18%16.6%16.2%14.7%5.9%3.8%
Sep 2026———————

How has the Auckland Theatre Company and Circa Theatre comparison changed over the last 12 months?

How did search popularity change for New Zealand theatres and performing arts venues in August 2026?

  1. In August 2026, Isaac Theatre Royal overtook Circa Theatre to take the highest estimated Share of Search among theatres and performing arts venues in New Zealand, at 24.8%.

  2. In August 2026, Circa Theatre gained estimated Share of Search among theatres and performing arts venues in New Zealand, from 15.6% to 16.2%.

  3. In August 2026, Auckland Theatre Company lost estimated Share of Search among theatres and performing arts venues in New Zealand, from 6.9% to 5.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Auckland Theatre Company’s and Circa Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auckland Theatre Company

4 branded search terms

  • atc co nz
  • auckland theatre company
  • auckland theatre company shows
  • auckland theatre company tickets

Circa Theatre

5 branded search terms

  • circa co nz
  • circa theatre
  • circa theatre near me
  • circa theatre shows
  • circa theatre tickets

How the Brand Demand Index is measured

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