Astra Radiology vs Lux Radiology:Which is more popular by branded search in New Zealand?
In August 2026, Astra Radiology had more branded searches than Lux Radiology among radiology providers in New Zealand. Astra Radiology was estimated to have 3K branded searches compared to Lux Radiology’s 1.9K, and held a 6% Share of Search versus Lux Radiology’s 3.8%.
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Which is more popular in search, Astra Radiology or Lux Radiology?
Compare the radiology and medical imaging providers New Zealanders are referred to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Astra Radiology, Lux Radiology. The figures are in the table below the chart.
View monthly share of search table
| Month | Pacific Radiology | Horizon Radiology | Beyond Radiology | Bay Radiology | Astra Radiology | Lux Radiology | Mercy Radiology |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 13.9% | 8.9% | 7.7% | 6.1% | 2.6% | 5.2% |
| Nov 2025 | 55.6% | 14.1% | 9% | 7.8% | 6.1% | 2% | 5.4% |
| Dec 2025 | 57.4% | 16% | 8% | 6.8% | 5.6% | 2.2% | 4% |
| Jan 2026 | 54.7% | 16.8% | 7.5% | 6.4% | 6.3% | 3.9% | 4.5% |
| Feb 2026 | 55.9% | 14.7% | 9.3% | 6.5% | 6.4% | 3.4% | 3.9% |
| Mar 2026 | 56.4% | 14.9% | 9.4% | 6.6% | 6.4% | 3.3% | 3% |
| Apr 2026 | 55.5% | 14.5% | 9.2% | 6.4% | 7.7% | 3.9% | 2.8% |
| May 2026 | 53.7% | 17.1% | 10.7% | 6.1% | 5.9% | 3.7% | 2.7% |
| Jun 2026 | 56.1% | 15.6% | 9.5% | 6.7% | 6.5% | 3.3% | 2.2% |
| Jul 2026 | 54.3% | 14.3% | 11.1% | 7.8% | 6.1% | 3.9% | 2.5% |
| Aug 2026 | 53.8% | 14.6% | 13.2% | 6.3% | 6% | 3.8% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Astra Radiology and Lux Radiology comparison changed over the last 12 months?
3 findings
- Astra Radiology was ahead of Lux Radiology in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Astra Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 6.1% to 6%, and its estimated monthly branded searches held steady at 3K.
- Across the 11 months ending August 2026, Lux Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 2.6% to 3.8%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand radiology providers in August 2026?
1 change
Estimated monthly branded searches for Lux Radiology in New Zealand rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Astra Radiology’s and Lux Radiology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Astra Radiology
3 branded search terms
- astra radiology near me
- astra radiology nz
- astraradiology
Lux Radiology
1 branded search term
- lux radiology
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