Astra Radiology vs Bay Radiology:Which is more popular by branded search in New Zealand?
In August 2026, Astra Radiology and Bay Radiology were level on Share of Search among radiology providers in New Zealand, with an estimated 3K versus 3.1K branded searches, at 6% and 6.3% estimated Share of Search.
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Which is more popular in search, Astra Radiology or Bay Radiology?
Compare the radiology and medical imaging providers New Zealanders are referred to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bay Radiology, Astra Radiology. The figures are in the table below the chart.
View monthly share of search table
| Month | Pacific Radiology | Horizon Radiology | Beyond Radiology | Bay Radiology | Astra Radiology | Lux Radiology | Mercy Radiology |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 13.9% | 8.9% | 7.7% | 6.1% | 2.6% | 5.2% |
| Nov 2025 | 55.6% | 14.1% | 9% | 7.8% | 6.1% | 2% | 5.4% |
| Dec 2025 | 57.4% | 16% | 8% | 6.8% | 5.6% | 2.2% | 4% |
| Jan 2026 | 54.7% | 16.8% | 7.5% | 6.4% | 6.3% | 3.9% | 4.5% |
| Feb 2026 | 55.9% | 14.7% | 9.3% | 6.5% | 6.4% | 3.4% | 3.9% |
| Mar 2026 | 56.4% | 14.9% | 9.4% | 6.6% | 6.4% | 3.3% | 3% |
| Apr 2026 | 55.5% | 14.5% | 9.2% | 6.4% | 7.7% | 3.9% | 2.8% |
| May 2026 | 53.7% | 17.1% | 10.7% | 6.1% | 5.9% | 3.7% | 2.7% |
| Jun 2026 | 56.1% | 15.6% | 9.5% | 6.7% | 6.5% | 3.3% | 2.2% |
| Jul 2026 | 54.3% | 14.3% | 11.1% | 7.8% | 6.1% | 3.9% | 2.5% |
| Aug 2026 | 53.8% | 14.6% | 13.2% | 6.3% | 6% | 3.8% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Astra Radiology and Bay Radiology comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Astra Radiology took it in April 2026, Bay Radiology took it in May 2026.
- Across the 11 months ending August 2026, Astra Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 6.1% to 6%, and its estimated monthly branded searches held steady at 3K.
- Across the 11 months ending August 2026, Bay Radiology’s estimated Share of Search among radiology providers in New Zealand moved from 7.7% to 6.3%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
How did search popularity change for New Zealand radiology providers in August 2026?
1 change
In August 2026, Bay Radiology lost estimated Share of Search among radiology providers in New Zealand, from 7.8% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Astra Radiology’s and Bay Radiology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Astra Radiology
3 branded search terms
- astra radiology near me
- astra radiology nz
- astraradiology
Bay Radiology
7 branded search terms
- bay radiology
- bay radiology mri
- bay radiology near me
- bay radiology nz
- bay radiology prices
- bay radiology ultrasound
- bayradiology
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