Brandwave

Ashley Aesthetics vs Skin Institute:Which is more popular?

In September 2026, Ashley Aesthetics had more branded searches than Skin Institute among Wellington cosmetic injectable clinics in New Zealand. Ashley Aesthetics had about 420 branded searches, while Skin Institute had 260. Ashley Aesthetics made up 16.7% of all Wellington cosmetic injectable clinic searches we track, and Skin Institute accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about Wellington cosmetic injectable clinics, Ashley Aesthetics appeared in three of the four answers and Skin Institute in none.

Among Wellington cosmetic injectable clinics in New Zealand in September 2026

Who do people search for more?

Ashley Aesthetics, about 62% more searches than Skin Institute

Ashley Aesthetics 420 searchesSkin Institute 260 searches

Who does AI mention more?

Ashley Aesthetics, mentioned in 3 of 4 answers, Skin Institute in 0

Ashley Aesthetics in 3 of 4Skin Institute in 0 of 4

Who does AI recommend more?

Ashley Aesthetics, the only one of the two named

Ashley Aesthetics first in 3Skin Institute never named

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Top Wellington cosmetic injectable clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ashley Aesthetics was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Skin Institute did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Cosmetic Clinic1st
  2. Ashley Aesthetics2nd
  3. Accent on Skin3rd
  4. Caci–
  5. Skin Institute–
  6. The Cosmetic Clinic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Cosmetic Clinic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ashley Aesthetics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Accent on Skin2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Caci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skin Institute0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cosmetic Clinic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington cosmetic injectable clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ashley Aesthetics or Skin Institute more popular in search?

This chart shows how often people search Google for Ashley Aesthetics and Skin Institute by name. Each line represents a brand's share of searches for all six Wellington cosmetic injectable clinics we track, month by month, from searches in New Zealand.

Ashley Aesthetics and Skin Institute among Wellington cosmetic injectable clinics in New Zealand, by month

Share of searches by month for Ashley Aesthetics, Skin Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthCaciWellington Cosmetic ClinicAshley AestheticsAccent on SkinSkin InstituteThe Cosmetic Clinic
Oct 202531.4%23.1%15.7%13.3%12.2%4.3%
Nov 202530.9%27.5%15.3%10.7%9.9%5.7%
Dec 202533.3%25.2%14.1%12%9%6.4%
Jan 202634.2%26.8%12.3%13%8.2%5.6%
Feb 202631.5%27.3%15.3%12.5%8.8%4.6%
Mar 202628.3%31.9%14.9%12.7%6.9%5.4%
Apr 202630.6%27.2%15.5%9.1%12.1%5.7%
May 202631.5%26.4%17.9%11.4%8.1%4.8%
Jun 202630.7%27.6%18.8%11.1%6.1%5.7%
Jul 202628.9%27.1%18.4%11.3%9.8%4.5%
Aug 202634.2%22.2%18.4%13.5%7.9%3.8%
Sep 202631.9%23.5%16.7%11.6%10.4%6%

How has the Ashley Aesthetics and Skin Institute comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington cosmetic injectable clinics in September 2026?

2 changes

  1. In September 2026, Skin Institute gained share of searches among Wellington cosmetic injectable clinics in New Zealand, from 7.9% to 10.4%.

  2. In September 2026, Ashley Aesthetics lost share of searches among Wellington cosmetic injectable clinics in New Zealand, from 18.4% to 16.7%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ashley Aesthetics’ and Skin Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ashley Aesthetics

2 branded search terms

  • ashley aesthetics
  • ashley aesthetics wellington

Skin Institute

9 branded search terms

  • dermatology skin institute
  • skin institute
  • skin institute clinic
  • skin institute constellation
  • skin institute doctors
  • skin institute northwest
  • skin institute richmond
  • skininstitute
  • the skin institute

How the Brand Demand Index is measured

Other head-to-heads among Wellington cosmetic injectable clinics

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