Brandwave

ASB Securities vs Stake:Which is more popular?

In September 2026, ASB Securities had more branded searches than Stake among investment platforms in New Zealand. ASB Securities had about 8,100 branded searches, while Stake had 380. ASB Securities made up 4.5% of all investment platform searches we track, and Stake accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about investment platforms, ASB Securities appeared in two of the five answers and Stake in none.

Among investment platforms in New Zealand in September 2026

Who do people search for more?

ASB Securities, about 21 searches for every 1 for Stake

ASB Securities 8.1K searchesStake 380 searches

Who does AI mention more?

ASB Securities, mentioned in 2 of 5 answers, Stake in 0

ASB Securities in 2 of 5Stake in 0 of 5

Who does AI recommend more?

ASB Securities, the only one of the two named

ASB Securities first in 2Stake never named

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Top investment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASB Securities was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stake did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharesies1st
  2. InvestNow2nd
  3. Kernel3rd
  4. Hatch4th
  5. ASB Securities5th
  6. Tiger Brokers6th
  7. Craigs Investment Partners–
  8. Forsyth Barr–
  9. Jarden–
  10. +1 more
  11. Stake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharesies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InvestNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hatch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB Securities2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiger Brokers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigs Investment Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forsyth Barr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about investment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ASB Securities or Stake more popular in search?

This chart shows how often people search Google for ASB Securities and Stake by name. Each line represents a brand's share of searches for all 11 investment platforms we track, month by month, from searches in New Zealand.

ASB Securities and Stake among investment platforms in New Zealand, by month

Share of searches by month for ASB Securities, Stake. The figures are in the table below the chart.

View monthly share of searches table
MonthSharesiesKernelHatchInvestNowCraigs Investment PartnersForsyth BarrASB SecuritiesJardenTiger BrokersSnowball EffectStake
Oct 202547.6%7.9%16.3%7.9%8.2%4.7%5.2%0.7%0.82%0.21%0.42%
Nov 202544.6%9%15.1%9%9.8%5.4%4.8%0.76%0.78%0.36%0.28%
Dec 202541%9.8%16.9%10%9.1%6%5.4%0.62%0.68%0.27%0.27%
Jan 202646.1%9.4%15.5%9.2%8.3%4.5%5%0.55%0.96%0.25%0.25%
Feb 202645.8%9.3%12.7%9.2%10.1%5.5%4.9%0.93%0.8%0.54%0.25%
Mar 202643.5%10.3%13.5%8.7%9.6%6.3%5.8%0.92%0.77%0.42%0.23%
Apr 202642.8%11.1%14.5%10.5%9.4%5.1%4.6%0.63%0.75%0.34%0.23%
May 202642.5%12.7%14.5%10.4%8.9%4.2%4.6%0.72%0.89%0.34%0.24%
Jun 202642.4%12.7%14.4%10.5%8.5%5%4.6%0.5%0.89%0.28%0.21%
Jul 202637.2%16.6%12.7%11.2%9.5%5.4%4.9%1.1%0.8%0.3%0.18%
Aug 202640%14.9%11.1%9.8%9.8%5.8%5.3%2.1%0.54%0.39%0.23%
Sep 202641.8%15.1%11.6%10.2%9.9%5%4.5%0.83%0.5%0.33%0.21%

How has the ASB Securities and Stake comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand investment platforms in September 2026?

2 changes

  1. In September 2026, ASB Securities lost share of searches among investment platforms in New Zealand, from 5.3% to 4.5%.

  2. Estimated monthly branded searches for Stake in New Zealand fell 61.2% over 12 measured months, from 980 to 380 in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using ASB Securities’ and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASB Securities

1 branded search term

  • asb securities

Stake

17 branded search terms

  • hello stake
  • hellostake
  • stake brokerage
  • stake etf
  • stake invest
  • stake investing
  • stake investing app
  • stake investment platform
  • stake share trading
  • stake shares
  • stake stock
  • stake stock app
  • stake stocks
  • stake trading
  • stake trading platform
  • stake wall st
  • trading hellostake

How the Brand Demand Index is measured

Other head-to-heads among investment platforms

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