Brandwave

ASB Securities vs Hatch:Which is more popular?

In September 2026, Hatch had more branded searches than ASB Securities among investment platforms in New Zealand. Hatch had about 20,700 branded searches, while ASB Securities had 8,100. Hatch made up 11.6% of all investment platform searches we track, and ASB Securities accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about investment platforms, Hatch appeared in four of the five answers and ASB Securities in two. Hatch was mentioned before ASB Securities in every answer that named either.

Among investment platforms in New Zealand in September 2026

Who do people search for more?

Hatch, about 3 searches for every 1 for ASB Securities

Hatch 20.7K searchesASB Securities 8.1K searches

Who does AI mention more?

Hatch, mentioned in 4 of 5 answers, ASB Securities in 2

Hatch in 4 of 5ASB Securities in 2 of 5

Who does AI recommend more?

Hatch, named ahead of ASB Securities in 4 of 4 answers

Hatch first in 4ASB Securities never first

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Top investment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hatch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASB Securities was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hatch was listed before ASB Securities in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharesies1st
  2. InvestNow2nd
  3. Kernel3rd
  4. Hatch4th
  5. ASB Securities5th
  6. Tiger Brokers6th
  7. Craigs Investment Partners–
  8. Forsyth Barr–
  9. Jarden–
  10. Snowball Effect–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharesies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InvestNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hatch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB Securities2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiger Brokers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigs Investment Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forsyth Barr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snowball Effect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about investment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ASB Securities or Hatch more popular in search?

This chart shows how often people search Google for ASB Securities and Hatch by name. Each line represents a brand's share of searches for all 11 investment platforms we track, month by month, from searches in New Zealand.

ASB Securities and Hatch among investment platforms in New Zealand, by month

Share of searches by month for Hatch, ASB Securities. The figures are in the table below the chart.

View monthly share of searches table
MonthSharesiesKernelHatchInvestNowCraigs Investment PartnersForsyth BarrASB SecuritiesJardenTiger BrokersSnowball EffectStake
Oct 202547.6%7.9%16.3%7.9%8.2%4.7%5.2%0.7%0.82%0.21%0.42%
Nov 202544.6%9%15.1%9%9.8%5.4%4.8%0.76%0.78%0.36%0.28%
Dec 202541%9.8%16.9%10%9.1%6%5.4%0.62%0.68%0.27%0.27%
Jan 202646.1%9.4%15.5%9.2%8.3%4.5%5%0.55%0.96%0.25%0.25%
Feb 202645.8%9.3%12.7%9.2%10.1%5.5%4.9%0.93%0.8%0.54%0.25%
Mar 202643.5%10.3%13.5%8.7%9.6%6.3%5.8%0.92%0.77%0.42%0.23%
Apr 202642.8%11.1%14.5%10.5%9.4%5.1%4.6%0.63%0.75%0.34%0.23%
May 202642.5%12.7%14.5%10.4%8.9%4.2%4.6%0.72%0.89%0.34%0.24%
Jun 202642.4%12.7%14.4%10.5%8.5%5%4.6%0.5%0.89%0.28%0.21%
Jul 202637.2%16.6%12.7%11.2%9.5%5.4%4.9%1.1%0.8%0.3%0.18%
Aug 202640%14.9%11.1%9.8%9.8%5.8%5.3%2.1%0.54%0.39%0.23%
Sep 202641.8%15.1%11.6%10.2%9.9%5%4.5%0.83%0.5%0.33%0.21%

How has the ASB Securities and Hatch comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand investment platforms in September 2026?

2 changes

  1. In September 2026, ASB Securities lost share of searches among investment platforms in New Zealand, from 5.3% to 4.5%.

  2. Estimated monthly branded searches for Hatch in New Zealand fell 45.5% over 12 measured months, from 38.1K to 20.7K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using ASB Securities’ and Hatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASB Securities

1 branded search term

  • asb securities

Hatch

11 branded search terms

  • hatch
  • hatch app
  • hatch invest
  • hatch invest app
  • hatch investing
  • hatch investment
  • hatch investments
  • hatch shares
  • hatch stock
  • hatch stocks
  • hatchinvest

How the Brand Demand Index is measured

Other head-to-heads among investment platforms

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