Arthur G vs Moran:Which is more popular by branded search in New Zealand?
In August 2026, Arthur G and Moran were level on Share of Search among sofa makers in New Zealand, with an estimated 20 branded searches each, at 0.24% estimated Share of Search each.
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Which is more popular in search, Arthur G or Moran?
Compare the sofa and lounge suite makers New Zealanders furnish their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arthur G, Moran. The figures are in the table below the chart.
View monthly share of search table
| Month | Coco Republic | King Living | Tim Webber Design | Arthur G | Moran |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 39.9% | 14.9% | 0.11% | 0.34% |
| Nov 2025 | 48.9% | 39.1% | 11.7% | 0.11% | 0.23% |
| Dec 2025 | 50.8% | 39.1% | 9.6% | 0.27% | 0.27% |
| Jan 2026 | 46.7% | 42.1% | 10.6% | 0.12% | 0.48% |
| Feb 2026 | 45.1% | 40.3% | 13.9% | 0.28% | 0.42% |
| Mar 2026 | 51.6% | 36.1% | 11.8% | 0.12% | 0.37% |
| Apr 2026 | 53.2% | 36.7% | 9.7% | 0.24% | 0.24% |
| May 2026 | 49.8% | 39.4% | 10.3% | 0.11% | 0.32% |
| Jun 2026 | 53.7% | 34.7% | 11.3% | 0.12% | 0.23% |
| Jul 2026 | 47.2% | 41.9% | 10.4% | 0.23% | 0.23% |
| Aug 2026 | 45% | 41.6% | 12.9% | 0.24% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the Arthur G and Moran comparison changed over the last 12 months?
3 findings
- Arthur G was ahead of Moran in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arthur G’s estimated Share of Search among sofa makers in New Zealand moved from 0.11% to 0.24%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Moran’s estimated Share of Search among sofa makers in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand sofa makers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Arthur G’s and Moran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.