Brandwave

Arthur G vs King Living:Which is more popular by branded search in New Zealand?

In August 2026, King Living had more branded searches than Arthur G among sofa makers in New Zealand. King Living was estimated to have 3.5K branded searches compared to Arthur G’s 20, and held a 41.6% Share of Search versus Arthur G’s 0.24%.

Share of Search among sofa makers in New Zealand in August 2026Which is more popular in search, Arthur G or King Living?
Arthur G0.24%20 searches
vs
King Living41.6%3.5K searches

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Which is more popular in search, Arthur G or King Living?

Compare the sofa and lounge suite makers New Zealanders furnish their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arthur G and King Living among sofa makers in New Zealand, by month

Share of Search by month for King Living, Arthur G. The figures are in the table below the chart.

View monthly share of search table
MonthCoco RepublicKing LivingTim Webber DesignArthur GMoran
Oct 202544.7%39.9%14.9%0.11%0.34%
Nov 202548.9%39.1%11.7%0.11%0.23%
Dec 202550.8%39.1%9.6%0.27%0.27%
Jan 202646.7%42.1%10.6%0.12%0.48%
Feb 202645.1%40.3%13.9%0.28%0.42%
Mar 202651.6%36.1%11.8%0.12%0.37%
Apr 202653.2%36.7%9.7%0.24%0.24%
May 202649.8%39.4%10.3%0.11%0.32%
Jun 202653.7%34.7%11.3%0.12%0.23%
Jul 202647.2%41.9%10.4%0.23%0.23%
Aug 202645%41.6%12.9%0.24%0.24%
Sep 2026—————

How has the Arthur G and King Living comparison changed over the last 12 months?

  • King Living was ahead of Arthur G in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arthur G’s estimated Share of Search among sofa makers in New Zealand moved from 0.11% to 0.24%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 11 months ending August 2026, King Living’s estimated Share of Search among sofa makers in New Zealand moved from 39.9% to 41.6%, and its estimated monthly branded searches held steady at 3.5K.

How did search popularity change for New Zealand sofa makers in August 2026?

  1. Estimated monthly branded searches for Arthur G in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arthur G’s and King Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arthur G

2 branded search terms

  • arthur g
  • arthur g sofa

King Living

7 branded search terms

  • king living
  • king living australia
  • king living furniture
  • king living lounge suite
  • king living near me
  • king living sale
  • king living sofa

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.