Arrow Accountants vs Core Accountants:Which is more popular by branded search in New Zealand?
In August 2026, Arrow Accountants had more branded searches than Core Accountants among whakatane accounting firms in New Zealand. Arrow Accountants was estimated to have 30 branded searches compared to Core Accountants’ 20, and held a 21.4% Share of Search versus Core Accountants’ 14.3%.
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Which is more popular in search, Arrow Accountants or Core Accountants?
Compare Whakatane accounting firms using branded searches made in Whakatāne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arrow Accountants, Core Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Ake Accounting | Arrow Accountants | Core Accountants | Focus Chartered Accountants | CJ Accounting Services | Precision Accountants | Synergy Accountants Whakatane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.7% | 13% | 13% | 4.3% | 4.3% | 8.7% |
| Nov 2025 | 27.3% | 31.8% | 9.1% | 18.2% | 4.5% | 4.5% | 4.5% |
| Dec 2025 | 31.3% | 25% | 12.5% | 12.5% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 27.8% | 16.7% | 16.7% | 22.2% | 5.6% | 5.6% | 5.6% |
| Feb 2026 | 35.7% | 28.6% | 14.3% | 7.1% | 7.1% | 7.1% | 0% |
| Mar 2026 | 40% | 24% | 8% | 16% | 4% | 4% | 4% |
| Apr 2026 | 33.3% | 26.7% | 20% | 6.7% | 6.7% | 6.7% | 0% |
| May 2026 | 42.1% | 21.1% | 10.5% | 10.5% | 5.3% | 5.3% | 5.3% |
| Jun 2026 | 29.4% | 35.3% | 17.6% | 11.8% | 0% | 5.9% | 0% |
| Jul 2026 | 26.7% | 26.7% | 13.3% | 13.3% | 6.7% | 6.7% | 6.7% |
| Aug 2026 | 35.7% | 21.4% | 14.3% | 14.3% | 7.1% | 7.1% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arrow Accountants and Core Accountants comparison changed over the last 12 months?
3 findings
- Arrow Accountants was ahead of Core Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arrow Accountants’ estimated Share of Search among whakatane accounting firms in New Zealand moved from 21.7% to 21.4%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 11 months ending August 2026, Core Accountants’ estimated Share of Search among whakatane accounting firms in New Zealand moved from 13% to 14.3%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand whakatane accounting firms in August 2026?
2 changes
In August 2026, Core Accountants gained estimated Share of Search among whakatane accounting firms in New Zealand, from 13.3% to 14.3%.
In August 2026, Arrow Accountants lost estimated Share of Search among whakatane accounting firms in New Zealand, from 26.7% to 21.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Arrow Accountants’ and Core Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arrow Accountants
2 branded search terms
- arrow accountants
- arrow accountants whakatane
Core Accountants
2 branded search terms
- core accountants
- core accountants whakatane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.