Ardex vs Nuralite:Which is more popular?
In September 2026, Ardex had more branded searches than Nuralite among waterproofing brands in New Zealand. Ardex had about 720 branded searches, while Nuralite had 590. Ardex made up 29.5% of all waterproofing brand searches we track, and Nuralite accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about waterproofing brands, Ardex appeared in four of the five answers and Nuralite in two. Ardex was mentioned before Nuralite in every answer.
Who do people search for more?
Ardex, about 22% more searches than Nuralite
Who does AI mention more?
Ardex, mentioned in 4 of 5 answers, Nuralite in 2
Who does AI recommend more?
Ardex, named ahead of Nuralite in every answer
Follow Ardex vs Nuralite and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waterproofing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ardex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nuralite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ardex was listed before Nuralite in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ardex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mapei2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuralite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bostik1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fosroc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproofing brands
5 answers
Asked ChatGPT
“Which waterproofing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproofing brands in New Zealand?”
Asked ChatGPT
“What's the best waterproofing brand in New Zealand for building and repair?”
Searched Google, AI Overview
“waterproofing nz”
Searched Google, AI Overview
“concrete waterproofing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ardex or Nuralite more popular in search?
This chart shows how often people search Google for Ardex and Nuralite by name. Each line represents a brand's share of searches for all six waterproofing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ardex, Nuralite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardex | Mapei | Nuralite | Bostik | Fosroc | Sika |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 23% | 28% | 15.2% | 5.4% | 0.39% |
| Nov 2025 | 29.3% | 19.5% | 29.3% | 15.9% | 5.7% | 0.41% |
| Dec 2025 | 28.2% | 22.9% | 22.9% | 18.8% | 6.5% | 0.59% |
| Jan 2026 | 31.1% | 20.5% | 25.3% | 16.8% | 5.8% | 0.53% |
| Feb 2026 | 29.9% | 24.5% | 24.5% | 16.2% | 4.6% | 0.41% |
| Mar 2026 | 35.3% | 19.3% | 23.7% | 15.7% | 5.6% | 0.4% |
| Apr 2026 | 33.5% | 22.3% | 22.3% | 14.9% | 6.5% | 0.47% |
| May 2026 | 29.8% | 19.8% | 24.4% | 19.8% | 5.8% | 0.41% |
| Jun 2026 | 28.5% | 23.3% | 23.3% | 19% | 5.5% | 0.4% |
| Jul 2026 | 30.1% | 20.1% | 24.7% | 20.1% | 4.6% | 0.42% |
| Aug 2026 | 25.4% | 20.7% | 25.4% | 20.7% | 7.3% | 0.43% |
| Sep 2026 | 29.5% | 24.2% | 24.2% | 16% | 5.7% | 0.41% |
How has the Ardex and Nuralite comparison changed over the last 12 months?
3 findings
- Ardex was ahead of Nuralite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand moved from 28% to 29.5%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand moved from 28% to 24.2%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand waterproofing brands in September 2026?
3 changes
In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches.
In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%.
In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ardex’s and Nuralite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waterproofing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.