Ara Institute of Canterbury vs Unitec:Which is more popular by branded search in New Zealand?
In August 2026, Unitec had more branded searches than Ara Institute of Canterbury among polytechnics in New Zealand. Unitec was estimated to have 19.2K branded searches compared to Ara Institute of Canterbury’s 12.3K, and held a 12.4% Share of Search versus Ara Institute of Canterbury’s 7.9%.
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Which is more popular in search, Ara Institute of Canterbury or Unitec?
Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unitec, Ara Institute of Canterbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Open Polytechnic | Unitec | Otago Polytechnic | Wintec | Ara Institute of Canterbury | Toi Ohomai | Whitireia | UCOL | Manukau Institute of Technology | SIT | NMIT | EIT | WelTec | NorthTec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 12.3% | 10% | 8.2% | 6.9% | 6.3% | 6.5% | 3.9% | 4.4% | 3.3% | 2.6% | 2.6% | 2.6% | 1.9% |
| Nov 2025 | 31.2% | 12.9% | 9% | 8.8% | 6.7% | 6.5% | 5.3% | 3.5% | 4% | 3.5% | 2.3% | 2.3% | 2.2% | 1.8% |
| Dec 2025 | 36.1% | 12.7% | 8.5% | 7.5% | 5.6% | 6.2% | 2.9% | 4.1% | 3.8% | 4.2% | 2.2% | 2.7% | 2% | 1.5% |
| Jan 2026 | 32.4% | 11.3% | 9.4% | 8.4% | 6.2% | 6.8% | 2.8% | 4.5% | 4.2% | 4.5% | 2.4% | 3% | 2.3% | 1.8% |
| Feb 2026 | 26.1% | 13.2% | 9.1% | 9.3% | 7.8% | 7.8% | 4.9% | 4.5% | 4.1% | 2.9% | 2.9% | 2.8% | 2.6% | 1.9% |
| Mar 2026 | 26.1% | 13.3% | 11.1% | 7.7% | 8.3% | 8% | 5.9% | 3.6% | 4% | 2.9% | 2.4% | 2.3% | 2.4% | 1.8% |
| Apr 2026 | 33.2% | 11.8% | 9.7% | 8.3% | 7.5% | 6% | 5.1% | 3.2% | 3.6% | 3.2% | 2.1% | 2.4% | 2.2% | 1.8% |
| May 2026 | 28.4% | 12.3% | 10.2% | 10.2% | 7.5% | 7.3% | 5.2% | 3.4% | 3.7% | 3.3% | 2.1% | 2.6% | 2% | 1.6% |
| Jun 2026 | 29% | 12.6% | 10.2% | 8.6% | 7.3% | 7.4% | 4.8% | 3.5% | 3.7% | 4.1% | 2.6% | 2.2% | 2.3% | 1.7% |
| Jul 2026 | 28% | 14.6% | 9.9% | 8.4% | 7.9% | 6.2% | 4.7% | 3.9% | 4.4% | 3.2% | 2.1% | 2.6% | 2.4% | 1.7% |
| Aug 2026 | 28.2% | 12.4% | 10.1% | 8.4% | 7.9% | 7.5% | 5% | 4% | 3.6% | 3.2% | 2.6% | 2.5% | 2.5% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Ara Institute of Canterbury and Unitec comparison changed over the last 12 months?
3 findings
- Unitec was ahead of Ara Institute of Canterbury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ara Institute of Canterbury’s estimated Share of Search among polytechnics in New Zealand moved from 6.9% to 7.9%, and its estimated monthly branded searches moved from 10.7K to 12.3K.
- Across the 11 months ending August 2026, Unitec’s estimated Share of Search among polytechnics in New Zealand moved from 12.3% to 12.4%, and its estimated monthly branded searches held steady at 19.2K.
How did search popularity change for New Zealand polytechnics in August 2026?
2 changes
In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.
Estimated monthly branded searches for Ara Institute of Canterbury in New Zealand rose 15.3% over 11 measured months, from 10.7K to 12.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ara Institute of Canterbury’s and Unitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ara Institute of Canterbury
9 branded search terms
- ara ac nz
- ara canterbury
- ara canterbury courses
- ara institute
- ara institute courses
- ara institute of canterbury
- ara institute of canterbury courses
- ara institute of canterbury near me
- ara institute of canterbury nz
Unitec
13 branded search terms
- unitec
- unitec ac nz
- unitec courses
- unitec enrol
- unitec gym
- unitec library hours
- unitec near me
- unitec nz
- unitec online
- unitec sports centre
- unitec student portal
- unitec study
- unitec website
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