Aotea Security vs Nelson Alarms:Which is more popular by branded search in New Zealand?
In August 2026, Aotea Security had more branded searches than Nelson Alarms among nelson security system installers in New Zealand. Aotea Security was estimated to have 700 branded searches compared to Nelson Alarms’ 320, and held a 64.2% Share of Search versus Nelson Alarms’ 29.4%.
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Which is more popular in search, Aotea Security or Nelson Alarms?
Compare Nelson security system installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aotea Security, Nelson Alarms. The figures are in the table below the chart.
View monthly share of search table
| Month | Aotea Security | Nelson Alarms | WISP Electrical | Control Systems | Nelson Bays Security |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 32.3% | 4.2% | 0% | 2.1% |
| Nov 2025 | 57.8% | 36.3% | 3.9% | 0% | 2% |
| Dec 2025 | 61% | 31.2% | 5.2% | 0% | 2.6% |
| Jan 2026 | 60% | 32.6% | 3.2% | 1.1% | 3.2% |
| Feb 2026 | 69.5% | 25.4% | 3.4% | 0.85% | 0.85% |
| Mar 2026 | 66.9% | 29.1% | 2.4% | 0.79% | 0.79% |
| Apr 2026 | 62% | 33.7% | 2.2% | 0% | 2.2% |
| May 2026 | 61.9% | 29.9% | 2.2% | 3.7% | 2.2% |
| Jun 2026 | 62.2% | 27.9% | 4.5% | 2.7% | 2.7% |
| Jul 2026 | 59.1% | 33.3% | 3.2% | 1.1% | 3.2% |
| Aug 2026 | 64.2% | 29.4% | 3.7% | 1.8% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Aotea Security and Nelson Alarms comparison changed over the last 12 months?
3 findings
- Aotea Security was ahead of Nelson Alarms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aotea Security’s estimated Share of Search among nelson security system installers in New Zealand moved from 61.5% to 64.2%, and its estimated monthly branded searches moved from 590 to 700.
- Across the 11 months ending August 2026, Nelson Alarms’ estimated Share of Search among nelson security system installers in New Zealand moved from 32.3% to 29.4%, and its estimated monthly branded searches moved from 310 to 320.
How did search popularity change for New Zealand nelson security system installers in August 2026?
2 changes
In August 2026, Aotea Security gained estimated Share of Search among nelson security system installers in New Zealand, from 59.1% to 64.2%.
In August 2026, Nelson Alarms lost estimated Share of Search among nelson security system installers in New Zealand, from 33.3% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Aotea Security’s and Nelson Alarms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aotea Security
5 branded search terms
- aotea security
- aotea security nelson
- aotea security new plymouth
- aotea security nz
- aoteasecurity
Nelson Alarms
3 branded search terms
- nelson alarms
- nelson alarms nz
- nelson alarms security systems
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.