Aotea Electric Nelson vs Tasman Sparkies:Which is more popular by branded search in New Zealand?
In August 2026, Aotea Electric Nelson had more branded searches than Tasman Sparkies among nelson electrical contractors in New Zealand. Aotea Electric Nelson was estimated to have 110 branded searches compared to Tasman Sparkies’ 30, and held a 28.2% Share of Search versus Tasman Sparkies’ 7.7%.
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Which is more popular in search, Aotea Electric Nelson or Tasman Sparkies?
Compare Nelson electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aotea Electric Nelson, Tasman Sparkies. The figures are in the table below the chart.
View monthly share of search table
| Month | GRE Services | Bright Sparks Electrical Solutions | Aotea Electric Nelson | Tasman Sparkies |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 19% | 33.3% | 11.9% |
| Nov 2025 | 31.6% | 21.1% | 36.8% | 10.5% |
| Dec 2025 | 25.9% | 29.6% | 33.3% | 11.1% |
| Jan 2026 | 30.6% | 27.8% | 30.6% | 11.1% |
| Feb 2026 | 30.8% | 25.6% | 35.9% | 7.7% |
| Mar 2026 | 33.3% | 35.7% | 21.4% | 9.5% |
| Apr 2026 | 33.3% | 25.6% | 28.2% | 12.8% |
| May 2026 | 24.5% | 30.6% | 34.7% | 10.2% |
| Jun 2026 | 30.6% | 24.5% | 34.7% | 10.2% |
| Jul 2026 | 30.8% | 30.8% | 28.2% | 10.3% |
| Aug 2026 | 33.3% | 30.8% | 28.2% | 7.7% |
| Sep 2026 | — | — | — | — |
How has the Aotea Electric Nelson and Tasman Sparkies comparison changed over the last 12 months?
3 findings
- Aotea Electric Nelson was ahead of Tasman Sparkies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aotea Electric Nelson’s estimated Share of Search among nelson electrical contractors in New Zealand moved from 33.3% to 28.2%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Tasman Sparkies’ estimated Share of Search among nelson electrical contractors in New Zealand moved from 11.9% to 7.7%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand nelson electrical contractors in August 2026?
2 changes
In August 2026, Tasman Sparkies lost estimated Share of Search among nelson electrical contractors in New Zealand, from 10.3% to 7.7%.
Estimated monthly branded searches for Aotea Electric Nelson in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aotea Electric Nelson’s and Tasman Sparkies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aotea Electric Nelson
1 branded search term
- aotea electric nelson
Tasman Sparkies
1 branded search term
- tasman sparkies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.