Brandwave

Anchorage Capital Partners vs Pencarrow Private Equity:Which is more popular in New Zealand?

In October 2026, Pencarrow Private Equity had more branded searches than Anchorage Capital Partners among private equity firms in New Zealand. Pencarrow Private Equity had about 260 branded searches, while Anchorage Capital Partners had 80. Pencarrow Private Equity made up 7.2% of all private equity firm searches we track, and Anchorage Capital Partners accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about private equity firms, Pencarrow Private Equity appeared in three of the five answers and Anchorage Capital Partners in none.

Among private equity firms in New Zealand in October 2026

Who do people search for more?

Pencarrow Private Equity, about 3 searches for every 1 for Anchorage Capital Partners

Pencarrow Private Equity 260 searchesAnchorage Capital Partners 80 searches

Who does AI mention more?

Pencarrow Private Equity, mentioned in 3 of 5 answers, Anchorage Capital Partners in 0

Pencarrow Private Equity in 3 of 5Anchorage Capital Partners in 0 of 5

Who does AI recommend more?

Pencarrow Private Equity, the only one of the two named

Pencarrow Private Equity first in 3Anchorage Capital Partners never named

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Top private equity firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pencarrow Private Equity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Anchorage Capital Partners did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Direct Capital1st
  2. Waterman Capital2nd
  3. Pencarrow Private Equity3rd
  4. Pioneer Capital4th
  5. Castlerock5th
  6. Adamantem Capital–
  7. Anchorage Capital Partners–
  8. Maui Capital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direct Capital4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pioneer Capital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterman Capital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencarrow Private Equity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castlerock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adamantem Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchorage Capital Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about private equity firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anchorage Capital Partners or Pencarrow Private Equity more popular in search?

This chart shows how often people search Google for Anchorage Capital Partners and Pencarrow Private Equity by name. Each line represents a brand's share of searches for all eight private equity firms we track, month by month, from searches in New Zealand.

Anchorage Capital Partners and Pencarrow Private Equity among private equity firms in New Zealand, by month

Share of searches by month for Pencarrow Private Equity, Anchorage Capital Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthCastlerockWaterman CapitalDirect CapitalPioneer CapitalPencarrow Private EquityAdamantem CapitalAnchorage Capital PartnersMaui Capital
Nov 202558.4%9.5%11.7%9.5%6.3%1.7%1.7%1.2%
Dec 202570.3%5.1%11.5%5.1%2.7%3.3%1.2%0.78%
Jan 202671.8%6.4%6.4%6.4%4.2%1.7%1.7%1.2%
Feb 202660%9.8%9.8%8%6.5%2.3%2.5%1.3%
Mar 202650.1%12.7%10.3%10.3%8.4%3.7%2.1%2.4%
Apr 202660.2%8%8%8%6.5%5.3%2.3%1.8%
May 202653.5%11%11%11%7.3%2.5%2.3%1.4%
Jun 202654.4%11.2%11.2%9.2%7.4%3.2%2%1.4%
Jul 202655.9%7.6%11.5%11.5%6.2%2.1%3.8%1.5%
Aug 202657.1%11.4%9.3%11.4%6.2%0.95%1.9%1.7%
Sep 202653.1%8.9%16.5%10.9%5.9%0.84%2.5%1.4%
Oct 202652.8%16.4%8.9%8.9%7.2%2.5%2.2%1.1%

How has branded search for Anchorage Capital Partners and Pencarrow Private Equity changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand private equity firms in October 2026?

3 changes

  1. In October 2026, Adamantem Capital overtook Anchorage Capital Partners and Maui Capital to rank 6th among private equity firms in New Zealand, with 2.5% of the searches.

  2. In October 2026, Pencarrow Private Equity gained share of searches among private equity firms in New Zealand, from 5.9% to 7.2%.

  3. Estimated monthly branded searches for Anchorage Capital Partners in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026.

How are Anchorage Capital Partners’ and Pencarrow Private Equity’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Anchorage Capital Partners’ and Pencarrow Private Equity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anchorage Capital Partners

2 branded search terms

  • anchorage capital
  • anchorage capital partners

Pencarrow Private Equity

1 branded search term

  • pencarrow private equity

How the Brand Demand Index is measured

Other head-to-heads among private equity firms

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