Amazon vs Trade Me:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me had more branded searches than Amazon among online retailers and marketplaces in New Zealand. Trade Me was estimated to have 2M branded searches compared to Amazon’s 257K, and held a 56.7% Share of Search versus Amazon’s 7.4%.
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Which is more popular in search, Amazon or Trade Me?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me, Amazon. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Amazon and Trade Me comparison changed over the last 12 months?
3 findings
- Trade Me was ahead of Amazon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 287K to 257K.
- Across the 11 months ending August 2026, Trade Me’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 53.6% to 56.7%, and its estimated monthly branded searches held steady at 2M.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
2 changes
In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon’s and Trade Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon
18 branded search terms
- Amazon
- amazon au
- amazon australia
- amazon australia nz
- amazon com
- amazon com au
- amazon global
- amazon in nz
- amazon new zealand
- amazon nz
- amazon nz shop
- amazon nz site
- amazon nz store
- amazon online shopping
- amazon shipping to nz
- amazon shopping
- amazon to nz
- amazon us
Trade Me
14 branded search terms
- Trade Me
- trade me auction
- trade me auctions
- trade me co nz
- trade me listings
- trade me marketplace
- trade me new zealand
- trade me nz
- trade me search
- trade me zealand
- trademe
- trademe co nz
- trademe nz
- www trade me
Put your own brand in this comparison
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