Brandwave

Altered Capital vs GD1:Which is more popular in New Zealand?

In October 2026, Altered Capital had more branded searches than GD1 among venture capital firms in New Zealand. Altered Capital had about 390 branded searches, while GD1 had 170. Altered Capital made up 7.6% of all venture capital firm searches we track, and GD1 accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about venture capital firms, GD1 appeared in three of the five answers and Altered Capital in one. GD1 was mentioned before Altered Capital in every answer.

Among venture capital firms in New Zealand in October 2026

Who do people search for more?

Altered Capital, about 2 searches for every 1 for GD1

Altered Capital 390 searchesGD1 170 searches

Who does AI mention more?

GD1, mentioned in 3 of 5 answers, Altered Capital in 1

GD1 in 3 of 5Altered Capital in 1 of 5

Who does AI recommend more?

GD1, named ahead of Altered Capital in every answer

GD1 first in 3Altered Capital never first

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Top venture capital firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GD1 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Altered Capital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GD1 was listed before Altered Capital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icehouse Ventures1st
  2. Blackbird Ventures2nd
  3. Movac3rd
  4. GD14th
  5. Outset Ventures5th
  6. Pacific Channel6th
  7. Altered Capital7th
  8. Bridgewest Ventures–
  9. Punakaiki Fund–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Icehouse Ventures4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outset Ventures3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Movac3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackbird Ventures3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GD13 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pacific Channel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altered Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bridgewest Ventures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Punakaiki Fund0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about venture capital firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Altered Capital or GD1 more popular in search?

This chart shows how often people search Google for Altered Capital and GD1 by name. Each line represents a brand's share of searches for all nine venture capital firms we track, month by month, from searches in New Zealand.

Altered Capital and GD1 among venture capital firms in New Zealand, by month

Share of searches by month for Altered Capital, GD1. The figures are in the table below the chart.

View monthly share of searches table
MonthIcehouse VenturesOutset VenturesAltered CapitalMovacBridgewest VenturesBlackbird VenturesGD1Pacific ChannelPunakaiki Fund
Nov 202541.9%19.4%8.6%8.6%5.5%4.6%3.1%3.7%4.6%
Dec 202544.4%16.4%7.2%10.9%4.8%4.8%3.1%4.8%3.8%
Jan 202648%14.4%9.6%6.3%4.8%5.1%3.3%4.2%4.2%
Feb 202640%15.2%15.2%4.4%5.5%5.5%4.4%4.4%5.5%
Mar 202636.7%19.3%11.4%7.5%7.3%6.2%5%3.3%3.3%
Apr 202643.9%16.6%13.6%6%5.3%4.8%3.2%3.2%3.2%
May 202646.8%19.5%9.4%6.2%4.9%3.3%3.3%3.3%3.3%
Jun 202639.8%18.4%8.2%12.4%6.5%4.4%4.4%2.9%2.9%
Jul 202640.3%21.2%8.3%8.3%4.9%4.5%4.5%3.6%4.5%
Aug 202645.3%16.6%7.4%6%3.4%4.9%11.1%2.6%2.6%
Sep 202641.6%19.3%8.5%8.5%5%5.7%5.7%3.7%2%
Oct 202646.7%19.5%7.6%7.6%5.4%5.1%3.3%2.7%2.1%

How has branded search for Altered Capital and GD1 changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: GD1 took it in August 2026, Altered Capital took it in September 2026.
  • Across the 12 months ending October 2026, Altered Capital’s share of searches among venture capital firms in New Zealand moved from 8.6% to 7.6%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending October 2026, GD1’s share of searches among venture capital firms in New Zealand moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 140 to 170.

How did search popularity change for New Zealand venture capital firms in October 2026?

2 changes

  1. In October 2026, GD1 lost share of searches among venture capital firms in New Zealand, from 5.7% to 3.3%.

  2. In October 2026, Altered Capital lost share of searches among venture capital firms in New Zealand, from 8.5% to 7.6%.

How are Altered Capital’s and GD1’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Altered Capital’s and GD1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Altered Capital

1 branded search term

  • altered capital

GD1

1 branded search term

  • gd1

How the Brand Demand Index is measured

Other head-to-heads among venture capital firms

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