Brandwave

Alpine Print vs Print Guys:Which is more popular in New Zealand?

In October 2026, Alpine Print had more branded searches than Print Guys among Auckland printing companies in New Zealand. Alpine Print had about 390 branded searches, while Print Guys had 210. Alpine Print made up 16.5% of all Auckland printing company searches we track, and Print Guys accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, Alpine Print and Print Guys each appeared in two of the four answers. Alpine Print and Print Guys were each mentioned first in one of the two answers that named either.

Among Auckland printing companies in New Zealand in October 2026

Who do people search for more?

Alpine Print, about 86% more searches than Print Guys

Alpine Print 390 searchesPrint Guys 210 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Alpine Print in 2 of 4Print Guys in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Alpine Print first in 1Print Guys first in 1

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alpine Print and Print Guys were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Alpine Print and Print Guys were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Print Company1st
  2. 5 Digital2nd
  3. Print Guys2nd
  4. Alpine Print4th
  5. On Point Print–
  6. Alliance Print–
  7. Haysom–
  8. Longley Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Alpine Print or Print Guys more popular in search?

This chart shows how often people search Google for Alpine Print and Print Guys by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.

Alpine Print and Print Guys among Auckland printing companies in New Zealand, by month

Share of searches by month for Alpine Print, Print Guys. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Print CompanyAlpine Print5 DigitalPrint GuysOn Point PrintAlliance PrintHaysomLongley Print
Nov 202534.1%22.9%10.1%10.1%10.1%5.4%4.7%2.7%
Dec 202531.2%25.9%11.1%9%9%7.4%4.2%2.1%
Jan 202643.1%19.2%10.2%10.2%6.6%4.2%4.2%2.4%
Feb 202640.4%22.5%9.6%7.8%6.4%6.4%4.6%2.3%
Mar 202639.6%21.6%9.5%7.7%7.7%7.7%4.5%1.8%
Apr 202637.9%20.5%13.7%7.4%7.4%6.3%4.7%2.1%
May 202638.1%25.5%11.3%6.1%6.1%6.1%5.2%1.7%
Jun 202639.8%26.7%9.5%5%7.7%5%4.5%1.8%
Jul 202640.2%27.4%9.6%7.8%5%6.4%2.3%1.4%
Aug 202636.8%24.7%13.4%5.9%8.8%4.6%4.2%1.7%
Sep 202634.8%23.3%15.4%6.7%6.7%6.7%4.7%1.6%
Oct 202642.4%16.5%13.6%8.9%7.2%5.9%4.2%1.3%

How has branded search for Alpine Print and Print Guys changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland printing companies in October 2026?

2 changes

  1. In October 2026, Print Guys overtook Alliance Print and On Point Print to rank 4th among Auckland printing companies in New Zealand, with 8.9% of the searches.

  2. In October 2026, Alpine Print lost share of searches among Auckland printing companies in New Zealand, from 23.3% to 16.5%.

How are Alpine Print’s and Print Guys’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alpine Print’s and Print Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpine Print

2 branded search terms

  • alpine print
  • alpine print company

Print Guys

1 branded search term

  • print guys

How the Brand Demand Index is measured

Other head-to-heads among Auckland printing companies

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